Rob

⚽️ Founder - @curva_app
🛍️ Freelance Shopify Dev

[Rob @robmardall]

Shopify speed optimisation in the real world

LCP Before: 1,632ms
LCP After: 988ms

39% reduction in Shopify field data - not a lab test

This is what good Shopify speed work looks like. DM me if your store needs the same

[Rob @robmardall]

@shipwithjay When you say loop do you just mean the platform or is there more to it?

[Rob @robmardall]

@dominic22733862 Hi Dominic, just sent you a message. I'm London based and would be a great fit for this

[Rob @robmardall]

@_aaronpaul25 warmup

[Aaron Paul @_aaronpaul25]

Glam Up hit $1.8m ARR in 8 months.
Sprout hit $3m ARR in 7 months.

The key to that was our UGC playbook.

I'm finally dropping the playbook and lowkey I'm scared to drop this. You'll understand why once you read it.

It's gonna be three parts but here's part 1. Part 1 itself is 40 pages long.

I made sure it's tactical advice and upfront with no BS.

Bonus: repost + reply 'warmup' and I'll DM you the Account Setup + Warmup module from our internal creator course.

Must be following so I can DM.

https://t.co/2hnJJamrdm

[Rob @robmardall]

@shipwithjay I’d love to

[Rob @robmardall]

@alexcooldev I’ve started switching back to cursor 😂

[Rob @robmardall]

google and deloitte found that improving load time by just 0.1 seconds increased ecommerce conversions by 8.4%

not one second. a tenth of a second

most shopify stores have 3-5 seconds of easy improvements sitting there untouched

i fix this for a flat £999. if your store isn't measurably faster, you don't pay

drop your store URL below and i'll tell you your biggest speed problem for free

[Rob @robmardall]

just ran a pagespeed test on a shopify store doing solid revenue. they had a 9 second LCP on mobile

that means a customer clicks their instagram ad, waits 9 seconds staring at a blank screen, and then maybe sees a product image

how many of those customers do you think wait? google says 53% leave after 3 seconds

[Rob @robmardall]

most shopify store owners test their site speed on their macbook, on wifi, at their desk

your customers are on a 3 year old iphone, on 4G, in a queue at tesco

average desktop load: 2.5 seconds. average mobile load: 8.6 seconds

you're not seeing what they're seeing

[Rob @robmardall]

vodafone A/B tested two identical pages. same design, same copy, same offer. only difference was speed

the faster page got 8% more sales and 11% more people adding to cart

your shopify store is running the same experiment every day

except you only have the slow one

[Rob @robmardall]

Results in the 4 days since speed optimisation compared with previous period:

CVR +10%
Estimated Revenue Increase +$4500

Early days but looking good so far

[Rob @robmardall]

What are the fastest Shopify stores out there?

[Rob @robmardall]

https://t.co/B9YmXHqYnz

[Rob @robmardall]

Day 3 of building my Shopify Speed Optimisation service to 10k per month

✅ Landing page created

[Rob @robmardall]

Day 1 of building my Shopify Speed Optimisation service to 10k per month

🎯 Targets for the first week:
1️⃣ create a landing page
2️⃣ test some Google ads
3️⃣ get projects from existing clients or Upwork

Follow me to see how it goes!

[Rob @robmardall]

Weekly reminder:

Shopify stores that pass Google Pagespeed see 24% fewer abandons

How much revenue are you missing out on?

[Rob @robmardall]

Let me know any questions you have

DM if you want to optimize your Shopify store speed

[Rob @robmardall]

Recent Shopify speed optimisation:

More details ⬇️

[Rob @robmardall]

💃 CSS broken up
⭐️ JS split into critical vs non-critical
🖼️ Optimized image sizes
📱 13 apps lazy-loaded