Rob Sheard

[Rob Sheard @robsheard]

Full article ➡️https://t.co/s6hJ1ag2ae

[Rob Sheard @robsheard]

@Kalshi and @Polymarket have revolutionized how fans engage with sports. The @FIFAWorldCup has been the catalyst where they now dominate traditional online sports books like @DKSports and @FanDuel who are copying their prediction platforms.

[Rob Sheard @robsheard]

@netflix now sets its watch to @YouTube. Investments in podcasts and now Instadocs is designed to build ad inventory. Full article 👇
https://t.co/cbqpLLLGkW

[The Spread Sheet @spreadsheetshow]

@wemby trained by monks?

@spurs @NBA

[The Spread Sheet @spreadsheetshow]

Will @jesus return before 2027?

[Rob Sheard @robsheard]

Will Jacob Elordi Be The Next James Bond 007? https://t.co/Mh9iD0mr00 via @spreadsheetshow

[Rob Sheard @robsheard]

Check it out!

[The Spread Sheet @spreadsheetshow]

Will the government confirm aliens exist with @DannyJolles? @Polymarket? Full video:
https://t.co/VXdtS7Q5sI

[Rob Sheard @robsheard]

The cable era is over. Food and travel creators now own production, distribution, and audience across @YouTube @tiktok_us @instagram @X . I wrote about why.👇
https://t.co/5O20w8I5UU

[adidas @adidas]

In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90's.

Where there’s a pitch, there’s a legend.

#YouGotThis

[Rob Sheard @robsheard]

@adidasfootball is on 🔥

@Nike needs to pull 🐰 out of their 🎩 this summer...I'm not hopeful though.
https://t.co/0Q0sKHk6Bv

[Rob Sheard @robsheard]

https://t.co/PjALxDluKQ

[Rob Sheard @robsheard]

AI can generate a visual. It can generate audio.

It cannot generate what Damien Jalet put in the last two minutes of the GENER8ION / Yung Lean “Storm” video directed by Romain Gavras.

It cannot be scraped. It cannot be predicted.

Watch the video. Then read why it matters.

[Rob Sheard @robsheard]

https://t.co/d4nQ9x0lcN

[Rob Sheard @robsheard]

I’ve always been fascinated @NFL @NBA and @MLB valuations since lists were created in the 1990s.

With the @FIFAcom World Cup coming up I wanted to explore the national federations and apply a similar methodology.
Full breakdown👇

https://t.co/NL9zqmMwnX

[Rob Sheard @robsheard]

AI made pixels free. It didn’t make dancers, venues, or knockouts free.
When synthetic video trades at zero, the premium flips to the unfakeable input. Real bodies. Real rooms. Real consequences.
@Gap stock moved on a dance video. The moat is physical.

https://t.co/Ka0D2HHWRg https://t.co/GUsN9HUiBl

[Rob Sheard @robsheard]

💯

[Harley Finkelstein @harleyf]

Stop taking advice from people who've never built anything. If they haven't put something on the line, their opinion on your risk isn't worth hearing.

The people who judge the attempt are never the ones making one.

[Rob Sheard @robsheard]

💯

[Will Ahmed @willahmed]

If I were at Nike I wouldn’t have taken it down. Nike’s DNA is winning and competition. It’s an ad for the Boston Marathon which is a RACE that is very hard to qualify for in a city that has a winning sports culture. Those details matter.

The line was good in that it “cut through” and got people talking about Nike. That’s the point of marketing. And I can guarantee you there’s a whole group of people in Boston who are runners and walkers alike that read it and loved it.

But you hear from the haters first and Nike folded. The brand needs to find their “Just do it” identity again. Unapologetic and aspirational.

[Will Ahmed @willahmed]

If I were at Nike I wouldn’t have taken it down. Nike’s DNA is winning and competition. It’s an ad for the Boston Marathon which is a RACE that is very hard to qualify for in a city that has a winning sports culture. Those details matter.

The line was good in that it “cut through” and got people talking about Nike. That’s the point of marketing. And I can guarantee you there’s a whole group of people in Boston who are runners and walkers alike that read it and loved it.

But you hear from the haters first and Nike folded. The brand needs to find their “Just do it” identity again. Unapologetic and aspirational.

[Rob Sheard @robsheard]

@Nike has a limited window to drive the conversation around sports and pop culture.

My thoughts on why they need to do it this summer @FIFAWorldCup

👇

https://t.co/obrQHrJCJs

[Rob Sheard @robsheard]

@Kalshi @TexasTechFB might get a $300M roster - more than the @NFL salary cap!