The Bud Light boycott is actually working:
The company is tripling their marketing spending to save the brand this summer.
The company is literally giving away beer for free to sellers.
Bud Light sales dropped 17% by mid-April.
CEO Michel Doukeris has officially disavowed the Dylan Mulvaney partnership.
In store sales dropped 26% in the final week of April.
Budweiser will give the winning country all the beer prepared for the #QatarWorldCup2022 worth of €75 million.
It is also expected that the company will sue FIFA for breach of contract - the sale of beer was banned a few days before the start of the championship.