Rocksalt AI

Rocksalt helps a companies CEOs and subject matter experts know where to show up online, what to say and track which buyers are engaging - in 10 minute/day

[Rocksalt AI @RocksaltAI]

Here how a CEO went from idea to post in a few minutes while waiting for his uber in an airport.

This is the future of how every CEO can share genuine insights consistently on LinkedIn.

[Rocksalt AI @RocksaltAI]

Google Gemini cites zero sources in 92% of its answers.

Perplexity reads ~10 pages per query. Credits 3–4.

If you're making content strategy decisions based on AI citation data, that data is only showing you a fraction of how AI actually uses content.

https://t.co/UwiXpCCD8b

[Arjun Moorthy @juicemoorthy]

Posting 3–4 times a week on LinkedIn may be killing your average engagement.

This is not more "guru" advice. It's what the data says.

We analyzed 6,753 posts from 39 of the top B2B voices on LinkedIn — including Rand Fishkin, Dave Gerhardt, and Elena Verna.

Once posting frequency goes beyond 1–2 times per week, average engagement tends to drop.

LinkedIn itself admits that as a platform it has more audience fatigue than any other social platform. So, posting more doesn't build momentum, it erodes it.

That was just one of seven findings that challenged what most CEOs have heard about LinkedIn.

A few others:
→ Under 50K followers, follower count predicts nothing about post performance
→ Personal posts don't outperform educational ones on median engagement
→ Top performing posts use 75% fewer hashtags
→ Links suppress reach — in most post types

Most executives we talk to have been optimising the wrong things entirely.

I'm running a free live session on April 8th walking through all seven findings — and what they mean practically if you're a CEO who wants LinkedIn to actually work for your business.

If you've ever wondered whether your LinkedIn approach is actually working — this is worth an hour of your time.

Register here → https://t.co/pLccZkkBxX

[Rocksalt AI @RocksaltAI]

If you are a CEO that has to be on LinkedIn for your business, see how this simple text messaging workflow can help you create really insightful thought leadership on LinkedIn

[Arjun Moorthy @juicemoorthy]

https://t.co/kbolyFumQo

[Rocksalt AI @RocksaltAI]

This is what one attendee said after this webinar: "wall-to-wall brilliant counsel, theory and practice, research, examples...."
Link: link: https://t.co/YjoXBBXx1C

[Rocksalt AI @RocksaltAI]

Thank you for attending our webinar session on Reddit for LLM visibility and for this testimonial. So glad you found the hour useful.
For those of you who were not there, here's the recording: https://t.co/Kkzeaf3bkn
#reddit

[Rocksalt AI @RocksaltAI]

If you wondering about how you can engage authentically on reddit, this is for you:
https://t.co/j8w84qowmG

#reddit

[Rocksalt AI @RocksaltAI]

We just released our best feature yet for busy executives and subject matter experts to consistently engage on LinkedIn: Use whatsapp to text ideas and develop them into insightful drafts in less than 5 minutes.

What's stopping you from activating 2-3 more voices this quarter?

[Rocksalt AI @RocksaltAI]

Check out my latest article: How to Build LinkedIn Thought Leadership That Drives Business in 2025 https://t.co/YpTb2TxMth via @LinkedIn

[Lightspeed @lightspeedvp]

→ @RocksaltAI, an agentic AI platform that aims to help B2B companies establish credibility in relevant professional online communities. Cc: Co-Founders @aj0y, @AnitaMoorthy, and @juicemoorthy

[FinStrat Management @finstratmgmt]

Congratulations to @RocksaltAI & sibling founders @juicemoorthy, @anitamoorthy & Ajoy Sojan on their $3.5M seed round! The round was led by @lightspeedvp with participation from @defyvc, enabling their expansion into online communities.
#AI #StartupFunding

[Questera AI @QuesteraAI]

Here's everything that happened in AI X Marketing recently👇
(save for later):

1. Hall raises $2M for AI search marketing – Building AI tools to adapt SEO beyond Google.
Impact: Helps small businesses stay discoverable as AI-driven search reshapes SEO.

2. @RocksaltAI secures $3.5M – Platform to turn execs into B2B community influencers.
Impact: Opens a new organic channel by scaling executive-led credibility marketing.

3. @memories_ai lands $8M – AI analyzes 10M+ hours of video for trends and insights.
Impact: Lets marketers mine video data to inform campaigns and creative strategies.

4. Alelo launches AI content navigator – Summarizes and directs to relevant media.
Impact: Speeds up research and content curation for marketing teams.

5. Adform & @airtoryHQ integrate interactive CTV ads – One-stop platform for video ads.
Impact: Simplifies creating engaging CTV ads for smaller advertisers.

6. @AppsFlyer debuts conversational assistant – Chat-based marketing analytics hub.
Impact: Makes campaign optimization easier for lean marketing teams.

7. @botcoai AI expands chat agents – Autonomous agents for queries and lead handling.
Impact: Automates customer queries and frees up marketing/sales teams.

8. @_cloudcampaign offers white-label tools – Social posting modules for SaaS apps.
Impact: Lets niche SaaS add social marketing faster for small-business users.

9. @CoSchedule adds AI social insights – Real-time social trend analysis assistant.
Impact: Enables on-the-fly optimizations without extra analysts.

10. @TheCyabra launches deepfake detection – Scans media for AI manipulations.
Impact: Protects brand integrity against fake visuals in campaigns.

11. Ditans Group AI suite for SMBs – Automates multi-channel campaigns affordably.
Impact: Gives small firms agency-level marketing automation at lower costs.

12. @getflamel automates local franchise ads – Generates localized campaigns at scale.
Impact: Simplifies targeted local ads for multi-location brands.

13. @folloze AI for ABM – Real-time personalized buyer content generation.
Impact: Boosts engagement and conversions in B2B account-based marketing.

14. @Leadpages acquires Glorify – Adds design tools for instant visuals to platform.
Impact: Combines landing page building and branded creative in one.

15. @lovart_ai launches AI branding designer – Generates logos and brand assets instantly.
Impact: Cuts cost/time for startups needing fast brand collateral.

16. @markifactcom marketing automation – Automates reporting and campaign setup.
Impact: Frees marketers from grunt work, focusing them on strategy.

17. @TritonDigital & https://t.co/97dXtFgFoD podcast ads – Synthetic host-read ads approved by creators.
Impact: Scales trusted podcast endorsements affordably for niche brands.

18. WisePPC launches Amazon AI optimizer – Auto-manages Amazon ads with AI.
Impact: Levels PPC efficiency for small e-commerce sellers vs. bigger rivals.

[Arif Janmohamed @arifj]

Incredible team tackling the right problem at the right time. We (@lightspeedvp) are incredibly honored to partner with @juicemoorthy, @anitamoorthy and Ajoy Sojan as they rethink what enterprise and inbound marketing looks like in an AI-first world.

[Rocksalt AI @RocksaltAI]

See how Rocksalt is helping Tamr, Inc build influence via its experts spending just 10 minutes per day.

[Arjun Moorthy @juicemoorthy]

Announcement in Crunchbase news: https://t.co/Njsqh8tLbJ. Thanks @bayareawriter!

[Arjun Moorthy @juicemoorthy]

Delighted to announce Rocksalt's $3.5M seed funding from @arifj, @bmrothenberg, @gokulr, @mvolpe, and several other amazing investors.

We're reinventing Inbound marketing so your SMB can influence buyers before they ask AI for answers.

[Arjun Moorthy @juicemoorthy]

Hi folks - testing out an idea in this image. Thoughts?

[Anita Moorthy @anitamoorthy]

We are changing our name from Xpertly to https://t.co/mKC2bLltJX

Xpertly is for experts, but it was hard to spell & got lost in “expert” noise.

Rocksalt = signifies the same salt-of-the earth people but has room for expansion also. Plus, it is a stronger trademark :)

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