Anita Moorthy

Co-founder and CMO @RocksaltAI | 25 years B2B marketing, 2 exits | Helping CEOs become trusted voices on LinkedIn, Reddit and AI search

[Anita Moorthy @anitamoorthy]

So happy to share that we raised a seed round of funding from some incredible investors and angels.

Check out the news and our vision of how we think about the inbound marketing funnel in the AI-era

[Arjun Moorthy @juicemoorthy]

Delighted to announce Rocksalt's $3.5M seed funding from @arifj, @bmrothenberg, @gokulr, @mvolpe, and several other amazing investors.

We're reinventing Inbound marketing so your SMB can influence buyers before they ask AI for answers.

[Anita Moorthy @anitamoorthy]

I loved hearing one of our customers, a busy CEO, say he was able to flesh out a full LinkedIn post using text messaging while waiting for a taxi at the airport.

P.S. This is a clip from a real customer call, not a polished testimonial video, which is exactly why I love it.

[Anita Moorthy @anitamoorthy]

I am starting to see the results of ChatGPT improve and even be better than Claude recently. For strategy questions and copy writing. Anyone else see this?

[Anita Moorthy @anitamoorthy]

@davegerhardt @exitfivemedia Very impressive. Congrats

[Anita Moorthy @anitamoorthy]

What would happen if someone took Claude (or your fav AI tool) away for a day?

Scary how dependent we are becoming.

[Anita Moorthy @anitamoorthy]

@davegerhardt Impressive Dave. My brother and wife did the same- read to them ever night when they were young. But sadly now they are older and they don’t read as much.

[Anita Moorthy @anitamoorthy]

If you are a CEO or exec who wants to reach people that matter on LinkedIn, this webinar is for you. See the details below!

[Arjun Moorthy @juicemoorthy]

Posting 3–4 times a week on LinkedIn may be killing your average engagement.

This is not more "guru" advice. It's what the data says.

We analyzed 6,753 posts from 39 of the top B2B voices on LinkedIn — including Rand Fishkin, Dave Gerhardt, and Elena Verna.

Once posting frequency goes beyond 1–2 times per week, average engagement tends to drop.

LinkedIn itself admits that as a platform it has more audience fatigue than any other social platform. So, posting more doesn't build momentum, it erodes it.

That was just one of seven findings that challenged what most CEOs have heard about LinkedIn.

A few others:
→ Under 50K followers, follower count predicts nothing about post performance
→ Personal posts don't outperform educational ones on median engagement
→ Top performing posts use 75% fewer hashtags
→ Links suppress reach — in most post types

Most executives we talk to have been optimising the wrong things entirely.

I'm running a free live session on April 8th walking through all seven findings — and what they mean practically if you're a CEO who wants LinkedIn to actually work for your business.

If you've ever wondered whether your LinkedIn approach is actually working — this is worth an hour of your time.

Register here → https://t.co/pLccZkkBxX

[Anita Moorthy @anitamoorthy]

@gokulr @t_xu Definitely true for me...that's 80% of what makes work fun.

[Anita Moorthy @anitamoorthy]

Finally a tool for people who don't want to be influencers and creators on LinkedIn but just want to share cool stuff they are working on!
#moderninbound

[Rocksalt AI @RocksaltAI]

If you are a CEO that has to be on LinkedIn for your business, see how this simple text messaging workflow can help you create really insightful thought leadership on LinkedIn

[Anita Moorthy @anitamoorthy]

Is Claude down?

[Arjun Moorthy @juicemoorthy]

If you have < 10K LinkedIn followers and feel like you're falling behind, the data says you probably aren't.

We analyzed 6,753 posts from B2B marketing influencers at Rocksalt, and found that for accounts under 50K followers, the 𝗰𝗼𝗿𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘂𝗻𝘁 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗮𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆 𝘇𝗲𝗿𝗼.

And even above 50K, the relationship is chaotic. One account in our dataset averages roughly 900 engagements per post at 190K followers. Another averages around 200 at 195K. Similar audience size, very different outcomes.

Most executives are under 50k, and most will stay under 50k. But "I need to grow my following" is still the default LinkedIn strategy conversation, which means a lot of people are fixated on a number that doesn't predict much for them.

This is even more obvious if you look at your own post impressions and can quickly see that your posts aren't even shown to all your existing followers anyway. LinkedIn appears to anchor distribution with the people most likely to care, then widens if the post performs.

Net: follower count is a much weaker signal than people think. The real variable is whether you can consistently reach a small group that actually wants to hear from you.

Read other findings from our research, including what is correlated with success on LinkedIn, in the comments.

[Anita Moorthy @anitamoorthy]

Most startups either obsess over brand or dismiss it entirely.
Both are wrong.

Check out my conversation with @kamilrextin
https://t.co/uVdR33E9I0

[Anita Moorthy @anitamoorthy]

Whether you are researching Reddit for your business or have decided to double down, this webinar is for you.

Here's what one attendee said: "wall-to-wall brilliant counsel, theory and practice, research, examples...."

link: https://t.co/8P0rnDHfyw

[Anita Moorthy @anitamoorthy]

Link to register: https://t.co/83dMcSOIwd
#reddit

[Anita Moorthy @anitamoorthy]

The only thing that will matter in the long run for brands that want to show up in LLM answers is being mentioned on sites that can't be gamed.

The window is small for people creating listicles on their own sites. Play the long game.

[Anita Moorthy @anitamoorthy]

AI content is making people seek out experts and peers in their industry for trusted advice.
And companies that stand out have more of their best people talking to their prospects and customers building trust.

Would you agree?

[Anita Moorthy @anitamoorthy]

https://t.co/OOsZpSn9Mc

Refreshing….

[Anita Moorthy @anitamoorthy]

What will happen to AEO/GEO when ChatGPT starts to allow ads?

Will brands just abandon AEO/GEO as no one knows when and how that will improve a brand’s citation vs be guaranteed in ChatGPT ads?

Curious what other marketers think?
#geo #seo

[Anita Moorthy @anitamoorthy]

@bhalligan We need more of this in society now ..

[Anita Moorthy @anitamoorthy]

AI might be the best thing to happen to Gen X and the worst thing to happen to Gen Z.

We get to extend our careers with AI-assisted productivity. They get to compete for entry-level jobs against people with 30 years of experience who aren't retiring.

[Anita Moorthy @anitamoorthy]

@benalfrey @neilpatel I had the same question. How is that being allowed??? I can't imagine that it would go on even for a year. With AI's ability to pump out content in seconds, every one can create content on their sites.