Exit Five

Top community for B2B Marketers | We help B2B marketers grow their careers through education and community. Join thousands of members from around the world.

[Joe Cunningham @joecopywriter]

Going live with these awesome folks for an @exitfivemedia convo tomorrow, 11.18.2025 at 1pm EST.

We're talking about:

- what's working in email marketing now
- automation vs. authenticity
- personalization (the good, the bad, the ugly)

...and lots more. Get the details and register here:

https://t.co/nbuI0sqMSw

[Dave Gerhardt @davegerhardt]

Exit Five (@exitfivemedia) became an events business in 2025. People want to connect offline. Hang out in real life. Work is a great shared connection. And for us, we help connect people who work in B2B marketing.

Today we announced a new event designed for people in VP Marketing and CMOs roles at B2B companies.Two days in Arizona. 100 seats. The agenda/content is specifically designed for execs. But there will be no trust falls. And it will not suck. We just came back from visiting this venue two weeks ago and it's amazing.

Keynote from Dave Kellogg on how to become the CMO that everyone wants to work with, and I'm hosting Zoom CMO Kimberly Storin for a fireside chat.

But the main focus is on building peer to peer relationships with the real people who are doing the thing you're doing.

Put down the ChatGPT app and let's come hangout in-person. It's all about who's in the room.

Besides those two speakers, everything is peer led workshops (someone will teach, you pick the group you want to join) small group sessions (we'll match you up), meals together, spa, hike, and even play golf if you want.

I don't see this is a "conference" - it’s a reset. A chance to step out of the day to day and actually breathe for a minute. Think bigger about the things you're working on. Get unstuck and inspired.

We visited the property two weeks and it’s amazing. Feels like a proper exec retreat if I were to picture what one would look like. And it's the perfect spot for a much needed time away to regroup with other marketing leaders.

https://t.co/PXyVNIvuTd to learn more

[Exit Five @exitfivemedia]

Now 5,876 members in our community.

We're doing four in-person events in 2025 (Boston, SF, Vermont, Austin).

We're doing quarterly online marketing trainings (Q1 is on AI)

Approaching 30,000 newsletter subscribers and we put out two episodes of our B2B marketing podcast every week.

Join us at https://t.co/lA49OOe7KN

[Exit Five @exitfivemedia]

Here's what's going on inside the Exit Five community in April 👇

You can get our newsletter and podcast focused on B2B marketing free, but we have a community of 3k+ marketing pros if you want to take the next step and build a peer group online to help you grow your career.

[Dave Gerhardt @davegerhardt]

How do you balance short term vs. long term marketing strategies?

One of the biggest challenges we hear from marketing leaders is balancing short term projects vs. long term projects.

The work that will pay off immediately and help you hit the number this month (direct response), this quarter vs. the foundational work that might take not make an impact until later (things like SEO or brand building).

But this is one of those "the obstacle is the way" scenarios.

The only way to achieve sustainable, long term growth is to - at some point - start investing in long term projects.

What if we never decided to start a podcast (Seeking Wisdom) at Drift, because we weren't sure how it would impact sales?

How does a podcast about personal development help sell marketing software? Well, it turns it: the podcast built a connection with our audience, it helped people get to know us, it built affinity for our brand. It put us on the map. It got people paying attention to us. And we earned the right to then sell something to that audience later.

The only way to balance short term vs. long term goals is to have a clear strategy and a vision for where your business is going. If you know what you'll need to do in the future then you can make smart bets now and start to lay the right foundation - even if they do not pay off immediately.

At Drift we knew we needed to build a brand and build affinity to standout in a sea of 10,000 martech vendors. So building a podcast that had nothing to do with marketing actually fit perfectly into that strategy.

If you're building a high volume PLG business and traffic will be a key factor to your growth (ex: you have a freemium video recording tool that you want to be adopted by individuals inside companies) then you'll need to start building a foundation for SEO and investing in website content now -- even though that work might not help you hit your goal this month.

To hit this month's goal you'll have to do targeted outreach and focus more on short term, direct response channels -- but you still need to build that foundation for SEO for long term so 12 months from now when you need 1,000 new signups instead of 100, you'll be able to get there.

I've found that most often when marketing teams struggle with short term vs. long term priorities it's because there is no clear strategy, and there's no clear strategy because the company lacks vision, a clear roadmap, and there's either a disconnect or the team is not bought in.

When everyone knows the long term vision then figuring out how to balance short term and long term growth is no problem.

At Drift year one we saw how "live chat" on the website with one case (sales) could eventually become "conversational marketing" and a new way to do marketing in year 2-3-4-5, etc. and you build and deliver on that vision over time.

___

@pranavpiyush had a bunch of wisdom on this topic based on his experience Bill dot com, Adobe, Dropbox and now building Paramark.

Clip is from ep. 130 of our @exitfivemedia podcast.

TL;DR is

The reason marketing teams struggle to balance short term vs. long term projects is because they lack a clear STRATEGY and strategy is often missing because their is no VISION from the company.

Show me a strong vision and I'll show you a marketing team that is able to balance short and long term projects.

[Exit Five @exitfivemedia]

B2B marketing job alert - @meter is looking for a Field Marketer to join their team.

$85k - $143k - San Francisco

https://t.co/pEAbMD3yGt*

[Exit Five @exitfivemedia]

B2B marketing job alert - the team @spot_ai is looking for Director, Demand Generation. $185k - $200k salary. 2-3 days in the office/week in SF.

Founded in 2018 by engineers from Stanford, Cisco Meraki, and Samsara, Spot AI is the fastest growing Video Intelligence company in the U.S.

Learn more via the Exit Five job board:

https://t.co/uM9dHIrYqK

[Exit Five @exitfivemedia]

B2B Marketing Job Alert

@Rethink_First is hiring Growth Marketing Director

@OlybetLV is hiring Group Director, Customer Marketing

You can look at this open roles and more on our public job board https://t.co/XpKJ4nxdyL

[Exit Five @exitfivemedia]

Next Week

AMA on Content Marketing & Distribution with @thecoolestcool

Inside Exit Five

Use the promo code ROSS to join for a little bonus (1 month free)

[Exit Five @exitfivemedia]

Next Week

AMA on Content Marketing & Distribution with @thecoolestcool

Inside Exit Five

Use the promo code ROSS to join for a little bonus (1 month free)

[Exit Five @exitfivemedia]

THURSDAY: The State of Email Marketing in B2B: Biggest Challenges, How Marketers Can Overcome Them, and Why Email is Still King.

Open to everyone, not just Exit Five members.

via @exitfivemedia @knak

[Exit Five @exitfivemedia]

🆕 🚨 New Job Alert: Director, Content Marketing

The team at Tiugo Technologies is hiring for content marketing:

https://t.co/u9zMLmsLy2*

[Exit Five @exitfivemedia]

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

[Exit Five @exitfivemedia]

The CMO's first job is to realize the CEO is the CMO.

This dose of reality courtesy of the great @kippbodnar

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

[Exit Five @exitfivemedia]

Why brand matters in B2B.

A graphic:

[Exit Five @exitfivemedia]

🚨 🆕 Job Alert - Growth Marketing Manager - $90-$110k - Remote

@MightyScoutApp is hiring a Growth Marketing Manager

MightyScout is a fully remote company working on an influencer marketing platform that hundreds of agencies and brands rely on.

They power influencer campaigns for brands like Tonal, Monster, and Whoop to amplify their reach through influencers.

The team works from almost every continent, primarily in Asia, Europe, Australia, South America, and the US.

They are looking for a Growth Marketer who loves experimenting and is as enthusiastic about metrics as they are about content/copy, and distribution. Will work closely with the Founders.

Learn more now via the Exit Five job board:

https://t.co/mmKiXOkHRp

[Exit Five @exitfivemedia]

@ate_trina @startupjorge SEE YOU THEN!

[Exit Five @exitfivemedia]

😯 We're doing our first IN PERSON event for B2B marketers.

🌲 Vermont - September 2024

More details to come soon.

[Exit Five @exitfivemedia]

Each month we're running a handful of members-only sessions designed to help you get better at B2B marketing.

This month we have an AMA with a top recruiter to help you land your dream job, a new content drop, and we're helping you improve your ad creative.

[Exit Five @exitfivemedia]

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad aka @amandanat)

[Exit Five @exitfivemedia]

🆕 🚨 Two New B2B Marketing Job Opportunities

@Rethink_First is hiring for

1. Growth Marketing Director
2. Social Media Manager

RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population.

Learn more about the roles they are hiring for now via the Exit Five job board:

https://t.co/BS80FEyODf

https://t.co/FCl2wBcdki