Rodney C. Davis

School social worker; family-man, writer, blogger; wannabe salsero and photography/photography/wood-work/audio speaker enthusiast

[Rodney C. Davis @rodneycdavis]

The questions people ask in your test run will hand you a better offer than the one you planned.

[Rodney C. Davis @rodneycdavis]

Some topics you can teach, and people want them, but they'll never pay. Those aren't low-hanging fruit.

[Rodney C. Davis @rodneycdavis]

What if I build the whole thing and nobody buys it? Run a test first and you never have to wonder.

[Rodney C. Davis @rodneycdavis]

A condensed paid workshop tells you more in one weekend than months of guessing ever could.

[Rodney C. Davis @rodneycdavis]

The information isn't where the value is. Your ability to get someone results is.

[Rodney C. Davis @rodneycdavis]

Your years moving students from one state to the next? That's not a soft skill. That's the asset.

[Rodney C. Davis @rodneycdavis]

Stop polishing. Start testing. The market will tell you what to polish.

[Rodney C. Davis @rodneycdavis]

The transformation is the product. The content is just the delivery truck.

[Rodney C. Davis @rodneycdavis]

You can be the best talker alive and still get someone to buy once. Once isn't a business.

[Rodney C. Davis @rodneycdavis]

People don't pull out a credit card easily. That's exactly why a sale is the only honest validation.

[Rodney C. Davis @rodneycdavis]

Nobody signed up? You just learned your offer, audience, or message needs work, before you wasted a season building.

[Rodney C. Davis @rodneycdavis]

The first time Rodney ran his test, nobody signed up. That empty room saved him six months.

[Rodney C. Davis @rodneycdavis]

You already know how to test, reteach, and retest. Use that skill on your offer before you build it.

[Rodney C. Davis @rodneycdavis]

In the classroom, demand was never your problem. Online, demand is the whole game.

[Rodney C. Davis @rodneycdavis]

@BrickCenter_ Flagrant or not. It’s like Shaq said. Bigs will get punked if they don’t set boundaries for the amount of physical contact they allow smaller guys. This is just… necessary against a mentality like Brunson’s.

[Rodney C. Davis @rodneycdavis]

Spending months building something nobody validated is the most expensive guess you can make.

[Rodney C. Davis @rodneycdavis]

Charge for your test run. Even a modest price. The payment is the signal.

[Rodney C. Davis @rodneycdavis]

A student who says "I'll study tonight" isn't the same as a student who studies tonight. Same with buyers.

[Rodney C. Davis @rodneycdavis]

Don't build the course. Build the smallest paid version of it and watch what happens.

[Rodney C. Davis @rodneycdavis]

5 to 20 people is plenty for a first test run. You don't need 500.