@mnburgess It’s a tool used to streamline the communication between the brand and its followers. Social entertainment is an ideal way to communicate and engage with followers because followers welcome social entertainment content (games, live videos, etc.). #ECULIVE1
@mnburgess Social entertainment is a blend of “entertainment content with social media functionality.” It allows for a more “enriching and engaging content consumption experience.”
https://t.co/QdT6ALLT3q
#ECULIVE1
@mnburgess I have never used Facebook Live or Periscope but based on research, I would prefer Facebook Live because most of my friends and family are on Facebook. It also sounds like updates to Periscope have been rather infrequent as compared to Facebook Live. #ECULIVE1
@mnburgess I have not personally used Twitter extensively. However, from a first impression, I believe Twitter is a great tool because it allows people and brands to be more personable and down to earth. The ambiance almost makes me think of a café or a cocktail party. #ECULIVE1
@mnburgess Micro blogging is more popular in this channel– forces you to keep it short and sweet. Through Twitter, you can reach a more global audience. Facebook allows you to reach a more local audience. Finally, Twitter allows you to engage with the customers real-time. #ECULIVE1
@mnburgess Its an activity where brands or companies connect with individuals via social media vehicles (Facebook, Twitter, etc.). They do so by creating content that will be relevant to a target audience. Check out this short video. #ECULIVE1
https://t.co/cEZtPtYtqH