@ecom_rickx sauce. some people run CBO for the testing campaign and then wonder why their quality creatives didnt get spend. like bro one creative is getting all the spend and starve all the others
If you make any tweak to your landing page, the first thing you gotta do is to tell your media buyer.
The other day I was auditing this ad account, and they were wondering why an ad’s performance had dropped. I was checking if any of the ads were getting the majority of the spend or if any product is outta stock. Bt no. all of ‘em were fine.
Then I asked where people land after clicking the link, and you know what...
The “add to cart button” on the product page was covered with a blurry color. You coudn’t see it unless you had eagle eyes.
I fixed that minor issue and the CVR went up from 0.95% to 3.1% in 3 days.
KEEP YOUR MEDIA BUYER POSTED.
@EcomAashi Do these to prevent the ads rejection:
1. Dont make a direct claim.
2. Make sure your landing page matches your ad
3. Try to put your ad under the special ads category if they are related.
4. Avoid clickbait.
Run clean!!!