Marketing is broken🧵👇
Marketing global market size is at $1.9T, out of which digital advertising share will reach $786B by 2026
However most of the marketing spend ends up in the pockets of big platforms (Google, Meta) but it doesn’t generate a return for the brands
1/5🧵
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- 1979: #Israel withdrew from Sinai and all Egyptian territory. A majority of Egyptians are still inciting against Israel today despite the peace treaty.
- 1994: Israel signed peace with Jordan, where antisemitism levels today are on par with that in Europe in the 1930s.
- 2000: Israel withdrew from south Lebanon, which signed on the UN Blue line quasi border, UN certified Israel complied with UNSC 425. What did Israel get in return? 200k rockets trained at its civilians by Hezbollah, which just started a war on Israel last month.
- 2005: Israel withdrew from Gaza and handed more West Bank to the Palestinian Authority. What did Israel get? Hamas took over Gaza in 2007, engaged in 7 rounds of war in the last of which Hamas massacred 1,200 Israelis.
=> So, who exactly came up with the idea that if Israel only withdraws from the West Bank and East Jerusalem, Palestinians and Israel haters will take out their harps and start playing the hymns of peace?
At best, Palestine will be another Gaza under Hamas, this time with IRGC chief getting a balcony view overseeing all of Israel to better design his upcoming massacre of Israelis.
Before blaming Israel for the absence of peace, let's recognize and reward Israel for whatever steps it took for peace in the past, reciprocate, win Israel's trust, then assign blame if peace doesn't work out.
Kids these days….Our Kids are The Defining Generation. And they are doing great!!
Day 41 -- thoughts on the war and unfolding situation in Israel.
Like every parent over the last decade and especially in 2023, I fretted about the impact that digital devices, screen time and social networks would have on my kids. Like every Israeli parent, I am not worried any more. The iPhone generation turned up on en masse, ready to fight for the right to live and prosper. They grasped the gravity of violent Jihad for Israel and the West and came with courage and conviction. Our kids taught us to take the fight to the enemies of humanity, to stand tall, to believe, to know that the future will be better in their hands. The greatest emerging generation was born in Israel. They are the Defining Generation.
Globally, many kids’ minds have been poisoned by moral relativism, identity politics and a general malaise of passivity. Glued to screens, married to pronouns and upset by micro-aggressions, college campuses have produced soft kids, with little resilience and a lack of critical thinking. College students parroting and lauding Osama Bin Laden’s “Letter to America” on Tiktok is just the latest stunning example of mind-capture by tiktokism, nihilism and upside-downism of the iPhone generation. The recent protests on college campuses show that these young people, who are used to hiding behind screens and screen names, lack courage, covering their faces and fecklessly shouting bloody murder when someone exposes them for their moral depravity.
Not Israeli kids. They are not coddled and hence have turned up en masse for reserve duty. The younger ones are serving and fighting as part of their mandatory military service to beat back the gleeful butchers of Hamas. Esprit de corps oozes through their veins. This is a real call of duty, not a game, and hence they are without their phones, fighting for the West in Gaza, not able to make contact with their friends and family by smartphone but still viscerally connected to the Homefront, to their families and to Western Values.
It turns out that mandatory military service and national service is good for civics, resilience and moral clarity. Serving your country and people, a purpose higher than yourself or your iPhone creates men and women of valor. They carry the privilege and burden of fighting for the values and freedom that the West has held dear for centuries. They intuitively know right from wrong, the satanic barbarism of radical violent Jihad from genuinely good countries like Israel and America. Since they run out to fight evil, they know what they are living for.
Mandatory service also ensures patriotism and shared values. Mandatory service enables immigrants to adopt the values of their adopted country and the country that gave them life and liberty. Anyone who did mandatory service would not tear down an American flag in Times Square or they would leave the country before.
Our brave young Israeli kids and young adults are not confused. Over the last five weeks, we have discovered with certainty that they are addicted to liberty and the pursuit of happiness, not their phones. Together, all walks of Israeli young people are fighting for our ideals.
I just took my first overnight business trip since the war broke out. The economy must continue during this time. But it was tough. My son got his first 24 hour army leave right after I crossed security on my way to the plane’s gate. I asked him if I should turn around and he said "absolutely not", you need to go. The economy is a front too. I did not get to see him since I am 9000 miles away. I feel far away with everything going on back home. It was really hard to leave. It was hard to do a video call with my kids while everyone who was home ate dinner together. It is hard, even if, perhaps, I made the right decision to travel.
This is real life. This is a real war. This is a real turning point in history, a historic moment. I met with many people in the US. I could sense that everyone I met in America understood how important this fight against Hamas and violent Jihad was. Many are worried it is coming to their cities soon, if it is not there already. And I wonder: would their kids take up arms and fight when they came for them? I hope so. I pray.
Investment in Israeli companies is continuing. Deals are closing. Money is flowing. I was really encouraged by the support from the tech and business community. Many people thanked me for my kids’s service. Some were concerned for our wellbeing and were blown away by the resilience. I received numerous hugs from a wide range of people. Last evening, a woman who asked where I was from just started crying and said "Thank you. I am sending energy to you and your children."
I heard numerous stories from investors who while getting a Zoom pitch from Israeli CEOs, had to hold the line for a minute while the CEO ran for shelter due to Hamas rockets. But, the pitch kept on going! “Your entrepreneurs are badass” said two. Service to others breeds resilience. These “pitches” are not just for a startup. They are for a country and set of values.
On my iPhone, I showed some pictures of my kids. I showed pictures of some of my entrepreneurs, splitting time between reserve duty and running their companies. The pictures made me proud. This is the greatest emerging generation. At one point, while showing a picture to a colleague, my phone rang from an unrecognized number. I apologized and said I had to answer because sometimes the kids call from someone else’s phone because they do not have their own phone. Whoever they find with a phone becomes a “phone booth” to call home or call loved ones. Alas, it was just a service provider. “When did you last speak to your kid?” the person asked. “Two weeks ago,” I answered. I added, “In this era of instant communication, I too have been taught a lesson. There is no find your iPhone or reach out and call your kids while they are fighting in Gaza.” They are focused on doing the right thing.
I realized that I too am growing up during this war. Time for me to learn resilience from our kids. They are the best. We have a lot to learn from them. The world has a lot to learn from them.
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just so you know who this incredible man is: Col. Golan Vach has led Israeli rescue missions around the world to save victims from earthquakes, to save those trapped in the rubble in seaside Florida and many other places. He has seen it all. Google him.
These words will never compare to the torture and pain many victims underwent.
This is a testimony from a volunteer in Zaka—Israel’s disaster victim identification organization—regarding the Oct. 7 massacre.
Many people have been chanting:
“From the River to the Sea, Palestine will be free”.
I’m sure it makes them feel pretty good about themselves.
I’ve added this map for their convenience.
Between the River and the Sea…is Israel.
So what you’re actually chanting is “kick-out or kill all the Jews”.
14/14 Because as opposed to everything you think about yourselves,
everything you say about being color blind, humane, champions of human rights and all the rest, you have one other personality trait – you are antisemites.
I know you think you’re not, but you are.
And what is his proposed solution?
This binary, zero sum logic that many if not all of news outlets and online commentators and everyone is asking.
No one is asking the follow-up question: what if Israel would not bomb Gaza at all? is it okay for more juice to die? Is it okay for more juice to be displaced?
What is the practical, tangible solution to find Hamas without collateral damage? and whose responsibility is the collateral damage?
Everyone is stopping at the dead count on the other side, but no one is actually asking of the price to pay for freedom from this fanatic Islam.
Hey world.
We are so sorry for getting slaughtered again.
Sorry it triggers you.
Sorry you are feeling “unsafe”.
We’ll try to “do the work” and “keep learning” for you to never feel like that again.
Yours, the Jews.
I see @VivekGRamaswamy called for "de-escalation" after the atrocities against Israelis, Americans and others.
I have a simple proposition. Gaza should be COMPLETELY DEMILITARIZED within 48 hours (No machine guns, rockets, missiles, grenades), then we can de-escalate.
Deal?
Don't say you didn't know - video below.
Carving open a pregnant woman, raping girls who attend a music festival, shooting a child in front of the parent, beheading a baby - this is fundamental terrorism.
This is not about land, not about occupation.
This pure evil, this fundamental hatred towards anything that is not Islam, has nothing to do with political or territorial dispute.
Europe - live in the street next to your home next spring:
https://t.co/fZNMhPO1bt