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Buyers in 2025 raced to adopt GenAI without guardrails. Now, they are pulling back. @forrester data indicates that buyers currently view interaction with human experts as significantly more meaningful (30% vs 17%) than interaction with AI tools during critical purchase stages.
The "GenAI Honeymoon" is over. For the last 18 months, the market has been obsessed with Generation (creating content faster). We are now entering a violent phase transition into Execution (agents that autonomously perform work).
Moving from "SaaS" (Seat-based) to "Service-as-Software" (Outcome-based). The Efficiency Paradox: If you charge per "user seat," AI destroys your revenue model by making one user do the work of ten. The New Model: Companies are beginning to charge for outcomes (e.g., "Per Qualified Meeting Booked" or "Per Invoice Processed"). This aligns vendor incentives with the "efficiency" promise of AI.