Getting rejected by Apple for “Design Spam” doesn’t mean your app is dead. Not even close.
I often see indie devs give up at that point, thinking Apple has decided the category is saturated and there’s nothing they can do.
It happened to me 3 times.
And all 3 times, the app was eventually approved, without any update.
Here’s what worked:
If you’re building in a crowded space, differentiation is non-negotiable.
If your app is just a copy, the rejection is fair.
But sometimes, even with real added value, Apple still labels it as spam.
Instead of abandoning, use the review notes to clearly explain:
•how your app is different
•what unique value it brings
•why it’s not just another clone
•and why it’s meaningfully better than existing apps
Each time I did this, Apple reconsidered and reversed their decision.
Don’t assume a rejection is final.
Sometimes, you just need to defend your product properly.
I don’t know how the App Store review process works, but it’s obviously not first come, first reviewed
I planned to leverage the New Year and Apple’s boost to maximize downloads for my new app, which is specifically built for this period.
But Apple had other plans.
72 hours later, the app is still stuck “Waiting for review”. It’s clearly not the holiday season, I’ve seen others get approved within hours yesterday.
Feels like my app was simply forgotten.
Weeks of prep and 16-hour days to be ready on time… for nothing.
New app launching in a few days.
Testing an ASO strategy no one has tried before.
It might explode… or do absolutely nothing.
I’ll share the results and the strategy once it is released.
Last week of the year. Small updates
My goal was to ship 2–3 major app updates + launch 1 new app to reach $3K MRR before the end of the year.
Partially achieved: I released big updates for 2 apps. One already saw its MRR grow. For another, it’s still too early to tell.
The new app is almost ready but not yet available.
Result: MRR goal missed. Gains from one app were offset by two others dropping in rankings and losing MRR. Net result: flat.
I’m going to wait a bit before updating my apps. With Apple’s new App Review guidelines, I want to fully understand what they mean in practice.
If I have to ask users for explicit consent before sending any data to an AI provider, this might have a significant impact on several of my apps.