There is also an ethical problem because everyone knows the manufacturing conditions of the articles, but the vast majority of people continue to consume them.
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
I agree with you.
The customer has always valued the name. The more the brand is known, the more prestige there will be in wearing it or using it. The product will therefore have more value.
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
In neuro-marketing, packaging plays a key role. This is the first thing the consumer sees. It allows you to make strong associations, to convey messages and to solicit emotions at first look.
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
The experience of the customers depends of interaction with the product perceptions, thoughts, emotions.if the product or service satisfies the need everything is fine, otherwise the experience is not a success.
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
We know that subliminal effects are present in ad. They manipulate to encourage consumption. To make believe that there is a need when not. But beware, they can't override our will.
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_NEUROmkt
The experiential system and analytic's one are equally important because sometimes we have to trust our instincts and we don't have time to think (urgent situation). And sometimes we have to think at length before to act.
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