a salient element in piece of marketing can be a benefit to make a decision but if it salient and non important it's a distraction for the customers and the main information will be miss.
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virality can also concern advertising for a product or company. Here example of Mikado who made believe they was selling mikado without chocolat. people was outraged. After 3 years they reveal the tricks.
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There is huge difference between these two, than some people don't know.
price is financial thing and valu can be intangible and tangible depends of the person thinking. @lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
There are 3 areas in the human brain.
The primitive area which controls the basics behaviors.
The limbic area controls the emotions.
And the neocortex area is the center of logic and reflexion.
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