Roman Pikalenko 🦩

Helping leaders in climate build million-dollar networks online | Generated $200k+ in LinkedIn-attributed revenue for clients | Always highly caffeinated ☕️

[Roman Pikalenko 🦩 @RomanPikalenko]

On March 7th, I quit my job and went full-time ghostwriting.

In that short period of time, I’ve seen:

[🧵]

[Roman Pikalenko 🦩 @RomanPikalenko]

5 reasons webinars fail Seed–Series A climate teams:

1 - Too slow for 12-month runways
2 - Needs lists you don't have
3 - Big-company optics scare innovators
4 - Hard to AB-test topics fast
5 - No social proof baked in

Swap decks for direct proof.

[Roman Pikalenko 🦩 @RomanPikalenko]

I just hopped aboard Ship 30 for 30 from @dickiebush and @Nicolascole77!

Can't wait to learn the fundamentals of digital writing & start publishing every day alongside hundreds of others in the community.

Check it out!👇🏼🚢

https://t.co/RtHKu569IT

[Roman Pikalenko 🦩 @RomanPikalenko]

Jumped on Twitter/X for the first time in months.

What the hell is Grok?

[Roman Pikalenko 🦩 @RomanPikalenko]

I just joined Category Newsletter Creator by @dickiebush and @Nicolascole77.

If you're looking to start (or grow) your newsletter in 2025, check it out.

It has everything you need to build a 6-figure Category Newsletter:

https://t.co/iDj4Maf0gC

[Roman Pikalenko 🦩 @RomanPikalenko]

This means, you gotta:

→ use the language that speaks to their problems
→ offer free value BEFORE making a big ask

But hey, I’m just a random guy on the internet.

Why would you listen to my advice, right?

[Roman Pikalenko 🦩 @RomanPikalenko]

Your reader is selfish.

Yet most companies love talking about themselves:

“We’re innovative”
“We’re cutting edge”
“We’re the best”.

And the way they collect contacts is even worse.

“Sign up to our updates.”
“Reach out to talk to us.”
“Apply for funding”

[Roman Pikalenko 🦩 @RomanPikalenko]

Spoiler alert → nobody cares AND you’re missing out on 95% of potential buyers.

Nobody wants to sign up for YOUR updates.

Nobody wants to try YOUR product.

(even if you’re an inspiring climate brand trying to change the world)

What they want is a solution to your problem.

[Roman Pikalenko 🦩 @RomanPikalenko]

I was offered a free flight ticket to Israel today.

The guy pitched to me first. His pitch sucked. I said I don't work with companies in Israel (where he's based).

We engaged in a debate.

He offered the ticket.

Saying 'come look how it really is!'

[Roman Pikalenko 🦩 @RomanPikalenko]

If you're from Israel and you think there's no genocide happening in Gaza, please:

- Block me
- Unfollow me
- Tell your friends to do the same

Cuz I'm not gonna support your delusions.

So we might as well avoid each other altogether.

[Roman Pikalenko 🦩 @RomanPikalenko]

@jasonvana Let's freakin goooo

[Roman Pikalenko 🦩 @RomanPikalenko]

@MCovBrown This is great. Do you do these breakdowns weekly or monthly?

[Roman Pikalenko 🦩 @RomanPikalenko]

I’d rather slowly grow my wealth and retain my integrity.

Then become famous because of some hack and ruin my reputation.

It’s called priorities.

[Roman Pikalenko 🦩 @RomanPikalenko]

@MegaMindsetZac Agree. We’re only at the beginning of the ghost boom.

[Roman Pikalenko 🦩 @RomanPikalenko]

On March 7th, I quit my job and went full-time ghostwriting.

In that short period of time, I’ve seen:

[🧵]

[Roman Pikalenko 🦩 @RomanPikalenko]

@jasonvana congrats dude!

[Roman Pikalenko 🦩 @RomanPikalenko]

@jasonvana I had the 2nd easiest deal close 3 weeks ago although it was $5k not $60k

[Roman Pikalenko 🦩 @RomanPikalenko]

And the way to do it is through the right stories.

I call it The Story Selling Method™ — a mix of stories that engage and stories that convert.

It’s the ultimate way to stand out among the AI-generated crap in 2024.

—

Have you watched Dune 2 yet?

[Roman Pikalenko 🦩 @RomanPikalenko]

In March, I studied a fake religion to tell better stories.

I watched the Dune movie and got pretty sold into the whole ‘space messiah’ thing.

As I was watching Paul drink worm juice 💦 I had a weird realization.

🧵

[Roman Pikalenko 🦩 @RomanPikalenko]

Step 3: Become the “Messiah”.

Paul, the main character, is speculated to be one, and later forced into that role.

Just like the Bene Gesserit wanted the Fremen to see Paul as their Messiah,

you want your ideal audience to see you as their go-to solution to their problems.