Morgan Ratcliffe

Balancing ultra marathons, Ironmans, business and other forms of torture.
| Co-founder of noticed.™

[Morgan Ratcliffe @MRatcliffe_RB]

I spent 3 weeks and 10s of hours writing this.

Had 3 people read it, tore parts apart and rewrote them.

It’s my best attempt at writing down everything I wish someone had told me at 18.

Nothing to sell, I just hope it reaches a young man who needs it. https://t.co/5VJqcQ88kj

[Morgan Ratcliffe @MRatcliffe_RB]

4:00PM pick me up here in Manchester as I head back to the office, 1 week out from Ironman Wales.

@RossMackay111 fueling next gen of UK entrepreneurs who love to do crazy shit. 🫡

[Morgan Ratcliffe @MRatcliffe_RB]

From 11 years old, I gave everything I had to becoming a professional footballer, and failed.

In hindsight, one of the best things it taught me was not to attach my entire identity to one thing.

Today 16 years later, I see it everywhere, the CrossFit guy has it in his bio, the BJJ guy becomes a “jiu-jitsu guy”, the entrepreneur becomes a “business guy” and suddenly that one thing is who they are.

They get great at one thing, then forget to apply the principles that got them good at that one thing, to other areas of their life.

Since I failed to become a footballer I’ve learned piano, fought in a cage, trained jiu-jitsu, finished an Ironman, run 100 miles, signed up for a pilots license, and started a company with my brother that does over £1,000,000ARR.

Getting good at one thing is great, but deciding that one thing is who you are, is a shaky foundation.

The goal is to take the lessons you learned getting good at the first thing, then apply them to all areas of your life.

You get one life, it seems a waste to only find out who you are in one tiny corner of it.

[Morgan Ratcliffe @MRatcliffe_RB]

@Ricos_golf I'd class this as "inciting violence against gingers"

[Morgan Ratcliffe @MRatcliffe_RB]

At 11: I signed for Accrington Stanley
At 16: I left home to play for Mansfield Town
At 18: I moved to America for University.
At 19: I moved from Florida to SC.
At 20: I was nationally ranked (Soccer).
At 21: I got an Economics degree.
At 22: I won my first cage fight.
At 22: I got a masters in finance.
At 22: I went into investment banking.
At 23: I quit, started noticed., moved back home.
At 23: I moved to Portugal with my brother.
At 23: I ran my first marathon.
At 24: I won my first jiujitsu tournament.
At 24: We hired 15 people.
At 25: We moved back to England.
At 25: We opened a Wilmslow office.
At 26: I became an Ironman.
At 26: We won 4 national business awards.
At 27: I ran 100km in Portugal.
At 27: We opened our Manchester office.
At 27: I ran my first 100 mile backyard ultra.
At 27: I learned River Flows In You on piano.
At 27: We doubled our company revenue.
At 27: I'm doing in the 3rd hardest ironman (wales).

And in 2 weeks, I turn 28.

Life isn't a linear path and you don't have to be one thing, or another.

You can set goals, try things and get out of your comfort zone.

We've all got around 4000 weeks on the planet to make something happen.

You can't control the length of time you have here, just the depth of the experience.

Start the business, run the race, learn the instrument and take the risk.

No one is going to do it for you.

[Morgan Ratcliffe @MRatcliffe_RB]

Most people never actually give 100% because giving 80% protects your ego. If you fail, you can always tell yourself you could’ve prepared more, worked harder, or that you didn’t really care anyway. Giving everything removes that excuse and forces you to find out whether your best is actually good enough. That’s why genuinely trying is a lot scarier than failing.

[Morgan Ratcliffe @MRatcliffe_RB]

@HarryHugoGoat You're a savage mate, keep doing great stuff. It's amazing it watch 🫡

[Morgan Ratcliffe @MRatcliffe_RB]

This is the reason I love X

[Harry Hugo @HarryHugoGoat]

OUR FIRST MONTH IN NATIONAL LEAGUE SOUTH - FINANCIALLY 📊⚽️

August was @FarnhamTownFC’s first ever month at Step 2.

3 home games.

4,212 supporters through the gates.

And more than £100,000 generated around those matches before hospitality, commercial sponsors and season tickets are included.

Last year August saw us take just over £30,000. That's some growth.

Here’s what we learned 🧵

[Morgan Ratcliffe @MRatcliffe_RB]

You weren't alive for 13.8 billion years before you got here.

Now you've 4000 weeks on the planet to make something happen.

You can't control the length of time you have here, just the depth of the experience.

Go get after it.

[Morgan Ratcliffe @MRatcliffe_RB]

Just sent out 2 contracts for my first sales team members that start October 1st.

Couldn’t be more excited and proud of what we’ve built.

3 years of hard work can change your life.

[Morgan Ratcliffe @MRatcliffe_RB]

It’s Friday, I worked out this morning, the team are working from home, I’m blasting Kanye and taking sales calls.

All is good in the world.

[Morgan Ratcliffe @MRatcliffe_RB]

Want to find out who you really are?

Drag yourself to your 52819th 5:30am pool swim 3 weeks before Ironman Wales.

That should do the job.

[Morgan Ratcliffe @MRatcliffe_RB]

I wrote an article last week that has 3.1K views, I'm incredibly proud of it and think it's useful.

Give it a read!

https://t.co/fcBviBedgE

[Morgan Ratcliffe @MRatcliffe_RB]

I spent 3 weeks and 10s of hours writing this.

Had 3 people read it, tore parts apart and rewrote them.

It’s my best attempt at writing down everything I wish someone had told me at 18.

Nothing to sell, I just hope it reaches a young man who needs it. https://t.co/5VJqcQ88kj

[Morgan Ratcliffe @MRatcliffe_RB]

@SahilBloom Love this shit

[Morgan Ratcliffe @MRatcliffe_RB]

Shit that works:

- Asleep before 10:30PM.
- Awake before 6:00AM.
- Hydrate well through the day.
- A long term partner.
- Investing in index funds.
- Never spending on things to "look rich".
- Keeping expenses low.
- Hard physical exercise daily.
- Sauna
- Moderating what you consume online.
- Reading
- Never watching bullshit franchise movie remakes.
- Eating steak multiple times per week.
- Learning something like BJJ.
- Publishing long-form writing.
- Attempting big physical challenges (Ironman etc)
- Starting a company.
- Being radically honest.
- Having high standards for yourself.
- Never reacting emotionally.
- Giving 100% toward any given task.
- Learning how to sell, speak & psychology.
- Learning why you think the way you do.
- Books, podcasts, essays, long-form video.
- Being who you are in private, in public.
- Keeping to your word.
- Not being easily offended.
- Hard work.
- Looking at life over a long time horizon.
- Writing down your 10 year plan.
- Having great manners.
- Sweating the small details in your life.
- Creating content online you're proud of.
- Being good friends with your family members.

[Morgan Ratcliffe @MRatcliffe_RB]

Starting a business &/or entering a 100 mile ultramarathon are the 2 most radical but effective drivers of "self improvement".

And I'm not talking about "a little mindset shift".

I'm talking about a shift in the foundation of who you are as well has how you see yourself and the world.

Both are real "fuck around and find out" territory.

[Morgan Ratcliffe @MRatcliffe_RB]

@XtremeMotivated The ability to switch this on and off is what makes someone a dangerous opponent in any arena 🫡

[Morgan Ratcliffe @MRatcliffe_RB]

To achieve anything in life you've got to have a real dog in you.

A dark attitude you can tap into when you need it.

Imagine walking into a meeting that could change your life or a difficult conversation timid and scared, how do you think that's going to go?

You have to have a real "fuck it, I'm the man" attitude that allows you to walk into war, excited for it.

It's a combination of confidence, competence, bravery and arrogance all pulled into one moment to put you into an "attack" mindset.

And some days that attitude is the only thing that allows you to face the storm, survive and come back again tomorrow hungry for more.

[Morgan Ratcliffe @MRatcliffe_RB]

I'm confident that success in life is a game of "who can withstand discomfort the longest".

If you start any pursuit with the attitude of "I'm here until I can make this work"...

Then all of a sudden it's a matter of "when" you're going to succeed, not "if".

[Morgan Ratcliffe @MRatcliffe_RB]

I don't trust anyone who isn't:

- Listening podcasts constantly.
- Using YouTube to learn something/anything.
- Reading any & all great book recommendations.

Just like your body in the gym, you have to be constantly looking to grow your depth of knowledge and understanding.

Otherwise, you're just slowly deteriorating.