We don't have a magic listener acquisition strategy. No one does at this stage.
What we have is a model where even a small, engaged audience creates real value โ for artists and for itself. And a bet that the artists who join early will bring the listeners who matter, because they already have them.
The graveyard is full of platforms that needed scale to make the math work. We built the math to work without scale.
That doesn't solve everything. But it means we don't die in year one waiting for a million users.