Ron Gibbons

Designing brand identities, packaging and websites for food/bev brands at Macaroni Creative.

[Ron Gibbons @Ron_Gibbons]

Finally had a chance to update the Macaroni site. Check it out! https://t.co/lftb9b41Zb

#PortfolioDay

[Ron Gibbons @Ron_Gibbons]

@therawhuni https://t.co/EaykgPWNIs

[Zach Greenberg @ZachCPG]

Investing in a real packaging designer will get you in the right room faster than an amazing product or pitch deck.

Too many founders go shoestring because they saw one outlier story of a founder designing their first label, launching, and selling for a billion.

That is the exception.

Great packaging will shave years off your trajectory.

I’ve seen brands with barely any traction outside of a few product jpegs get into retailer and investor conversations because the packaging made the brand look inevitable.

(of course, the product still has to hold up).

real packaging work for version 1.0 of your brand usually lives in the $5,000-$20,000 range.

spend real money on it early.

no one is reading your pitch deck.

they are making decisions in ten seconds just looking at your product.

[Ron Gibbons @Ron_Gibbons]

@selina_vs_world I’ve always been curious if there’s actual ROI for winning. Hard to drop hundreds on submissions as a small studio or solo without an idea of if clients actually care or if money is a factor in the decision making.

[Ron Gibbons @Ron_Gibbons]

@Dari_Designs Thinking the same thing! Such a game changer for portfolios when you do primarily packaging design.

[Ron Gibbons @Ron_Gibbons]

@jameygannon We’re the worst at posting our stuff, so glad people still see it around haha

[Ron Gibbons @Ron_Gibbons]

@jameygannon Ohh that’s awesome!

[Tad Carpenter @TadCarpenter]

being a graphic designer is mostly just saying yes to things you dont want to do and then being angsty about it later

[Ron Gibbons @Ron_Gibbons]

@jdreeves Has been the busiest 2 months we’ve ever had I think and doesn’t seem to be slowing down. Kinda need a break, but also hard to say no ha.

[Ron Gibbons @Ron_Gibbons]

@danmall @heyassine 💯 when we started our studio we did about 50% food and beverage projects and 50% other stuff in the background.

Only posted the food and bev work, but wasn’t long before that was the only type of work we were actually working on because people saw us as experts in the space.

[Ron Gibbons @Ron_Gibbons]

@jstrelioff So glad I stumbled upon this! Was sitting there for like an hour this morning wondering if it was some glitch 💀

[Ron Gibbons @Ron_Gibbons]

@zachmstuck Hey Zach, my wife and I run Macaroni Creative (https://t.co/ZSaTcNRJdg) where we specialize in branding and packaging design. Feel free to reach out if interested.

[Ron Gibbons @Ron_Gibbons]

@RossMackay111 My wife and I specialize in branding/packaging for food and bev. You can check out our work at https://t.co/ZSaTcNRbnI. Feel free to hit me up if interested.

[Ron Gibbons @Ron_Gibbons]

@domesticetch We specialize in CPG and have had a couple projects pretty delayed because of pivoting sourcing materials. Also a couple proposal responses where they’re pausing until things settle down a bit. Definitely causing some uncertainty.

[Barstool Sports @barstoolsports]

How can you not be romantic about Baseball

[Ron Gibbons @Ron_Gibbons]

@brettlair Haha thank you! All credit goes to my partner for that one.

[Ron Gibbons @Ron_Gibbons]

@kyleanthony Thank you!

[Ron Gibbons @Ron_Gibbons]

@brettlair Definitely will have people ghost or not want to move forward from time to time, but don’t waste time on a call or putting together a proposal.

[Ron Gibbons @Ron_Gibbons]

@brettlair Sometimes. Pretty much I’ll say something like “Thanks for reaching out! Etc., etc. I noticed you selected “$$” for your budget and wanted to flag that this type of project starts at “$$$”. If that would work with your budget, I’d love to hop on a call and learn more.”