From Paul Graham: "The way to get startup ideas is to look for problems, preferably problems you have yourself."
I ran a product design and growth consulting firm. I realised it doesn't scale without increasing headcount. I then built @UXMagic_ai and @seosorted_ai to automate the top 2 things I knew the best. I reached $100,000 ARR in 4 months and got 10 customers on day zero on the other.
I asked a few founders who've shipped 10+ products what actually moved the needle early on. I'm still early in my own journey but taking notes.
Here's what they told me:
1. Talk to users before you wireframe.
Most founders skip this and build the wrong thing beautifully.
2. Prototypes close deals.
One founder said he used UXMagic to show investors a full flow before writing a line of code. Saved him weeks.
3. Distribution is the product.
Build your audience before you need it. The best launch is to people already waiting.
4. Metrics lie early.
One signup who tells you why they stayed is worth more than 500 who ghosted.
5. Ship something embarrassing first.
If your v1 feels polished, you waited too long.
6. Pricing is a positioning tool.
What you charge tells people what you are.
7. Momentum compounds.
Shipping weekly builds more trust with users than any launch day spike.
Still building, still learning. Founders doing this from scratch, I respect the work.
It's the hardest and most honest thing I've done.
The longer I work on product growth, the more it comes down to one thing: distribution.
Who you are building for
What problem you are solving
What you have shipped
What is missing
How you close that gap
What that takes from your team
Best case and worst case for the market.
Why does the "just ship it" mantra work for some founders and destroy others?
Part of the reason is experience. There's something both the beginner and the seasoned builder share that the mid-level founder doesn't.
It's self-awareness. Both know their limits.
The mid-level founder knows what they can build but doesn't know what they shouldn't.
That's the real trap. Shipping fast is wisdom when you know what you're validating.
It's just noise when you don't.
I just took my website from DR of 0 to DR 40 in just 4 months. I curated a list of websites with high DR that was easy to rank. Comment "Top100" and I will send you the list.
Having difficulty ranking on AI search engines? We are building something to help you outrank your competitors.
Comment “access” and I’ll share the link with you.
8 months ago, SEO was a locked room I couldn't find the door to. Then a few folks slipped me the keys 🔑 I dove in headfirst, learned obsessively, and executed with my team at @UXMagic_ai. 6 months later: 1M impressions and 40k clicks. the room was full of treasure all along 🚀
Walking away from a $2M ARR agency to bet everything on product felt insane. one year in, we've cracked $120k. it's messy, it's thrilling, but here's the kicker: this thing scales to $100M
Any agency founders looking to transition?
Someone vibe coded pokemon go but you catch REAL cats you meet irl
see a cat → open the camera → snap it → it joins your collection as a little creature with a name, rarity, level and its own stats page
> AI checks the photo has an actual real cat in it, no screenshotting google images
> every catch becomes a collectible card with its own rarity
> a world map shows cats other players found near you
> retro cartoon art, cream colors, thick outlines. feels like a GAME
the wild part: most of the effort went into making the "snap" feel playful and fast, not like saving a photo.
I needed the dog version so I designed this 🐕
https://t.co/kcrkWDLUfA (For editable Figma files)
Designed a concept app in solidarity with the NEET students' movement — tracking Sonam Wangchuk's hunger strike, verified updates, and peaceful ways to take action.
He was hospitalized today after 20 days without food. This is just a UI concept (made with @UXMagic_ai ), but the cause is real. 🧵
#SonamWangchuk #NEET
I thought I'd completely broken it.
Weeks of building @UXMagic_ai Real users depending on it. And I was staring at a bug I couldn't explain - the core flow just stopped working.
I did what I always do when I'm stuck. I called a user.
Not to ask about the bug. Just to watch them use it.
Within 10 minutes they showed me something I never expected - they weren't even using the feature I'd broken. They'd found a totally different way to get value from the product. One I hadn't designed.
That's when it clicked.
We'd (me and @adarshkumar909) been so deep in the code we forgot to stay deep in their world. The bug didn't matter as much as what we learned in that call.
Paul Graham talks about understanding your users' problems better than they do. I got so focused on building that I stopped mapping their reality.
Now we do user calls before we write a single line of new code. Not after. Before.
The bug got fixed. But the real fix was getting out of my own head and back into theirs.