1/ Bottom of funnel comes first.
Traffic is not priority #1. Instead, focus on improving existing conversion rates.
What do visitors need to know to decide to buy? Comparison pages can be a goldmine. There won't be a lot of keyword volume (and that's ok! be brave).
Panic Saturday is 12/19 - the biggest shopping day of the year. Shippers cannot guarantee gifts will arrive before Christmas. Send an email & post on SM RIGHT NOW that your store is open, in stock & you offer personal shopping, curbside, etc. RT if you work with indie #retail.