Ron Wainbuch

CBR (Creatives by Ron) | Prev Paid Social Lead @grunsdaily

[Ron Wainbuch @ronwainbuch]

@jspujji GEO

[Shaun Eng @shauneng]

It's 2026 and copying big Ecom brand ads is still your creative strategy.

AI just made it faster.

Now you clone someone's winner in seconds without thinking 💀
⠀
"That must be their winner, Claude rewrite it for my brand." Then it flops.
⠀
Here's why copying them won't work for your brand:
⠀
1) That might not even be their best ad
⠀
Longest running doesn't mean best performing.

Could be a branding ad, a retargeting ad, or one they never bothered to turn off. You're copying a guess.
⠀
2) Their business model could be completely different from yours
⠀
IM8 and Grüns have warm audiences, repeat buyers, social proof, and LTV you don't have. You're cold traffic with none of that behind you.
⠀
For a brand like Grüns they don't need insane DR ads. Their moat is their product, positioning and LTV, not the creative.

They know what a customer's worth over 6, 12, 24 months and can lose money on the first purchase because the backend makes it back. You can't.
⠀
That's why they can run "boost your energy" broad as hell and still convert. You run the same line from cold traffic and it dies.

They're already the market leaders and people trust them.
⠀
That's why people think markets are too saturated.
⠀
Imagine you're selling a greens supplement again, competing against AG1, saying the same sh*t as everyone else.
⠀
Big brands have fixed positioning they can't move from. That doesn't change. But it leaves gaps.
⠀
Even the brands you want to copy got there by finding those gaps, not by copying.

IM8 and Grüns are both derivatives of AG1. IM8 made a more scientifically dosed version. Grüns made it a gummy. Neither won by running AG1's ads.
⠀
67 Water found the avatar Liquid Death wasn't targeting. Liquid Death was already doing 9 figures. Didn't matter. Water's a commodity and they still found the gap.
⠀
That's the game.
⠀
Identifying white space
⠀
Take supplements. Instead of "supplement helps you fall asleep" — as a newcomer you'd go after moms who can't sleep because of a newborn.

Way more specific. Way less competition in the auction. You could be the only one talking to that mom.
⠀
Unless you have an insane product edge, you have to position your brand differently.
⠀
Don't look at what competitors are doing to find these. You'll always be second best. People already know IM8 is the best.

Go after the same avatar and you're just a worse version of it.
⠀
The idea for your ad/angle should start from research.
⠀
Go where your avatar is already venting. Reddit. Facebook groups. Parenting forums. Postpartum recovery groups. Breastfeeding communities. Moms with newborns aren't just in sleep supplement groups.
⠀
Find their exact words. That's your ad copy. Not what you think they want to hear — what they're already saying about their problem.

People still think creative strategy comes from being creative. It doesn't.
⠀
This is the Spider Web Method.

Moms who can't sleep leads to postpartum recovery. That leads to breastfeeding forums. Keep pulling the thread and it goes deeper.
⠀
Claude Code can scrape and summarise it all for you, but it still takes manual work on your end.

You have to read the threads and understand word for word how the avatar thinks.
⠀
And if you're looking for inspiration, look at niches outside the one you're selling in.

You could be in health gadgets, pull an idea from a skincare brand, and translate it over.
⠀
The point is, you can't copy what's working until you understand why it's working — then figure out what translates to your brand and what doesn't.
⠀
Most of you copy big brands, target super broad angles from day one, compete in auctions you can't win, then cope and say it's saturated.
⠀
Dropshippers, this is you. Selling yet another of the same product, copying whatever the big dawg is running, maybe slightly better. Same same.

Your customer is sitting there thinking "why don't I just buy from the original instead." That's you 💀
⠀
Scale from a position of strength, not weakness.

[Ron Wainbuch @ronwainbuch]

@VinceNijhof that's me

[Ron Wainbuch @ronwainbuch]

AIMaxxing

[Ron Wainbuch @ronwainbuch]

Mastering the art of higgsfield 🤓

Pro tip: Make your ads in 1.25x

[Ron Wainbuch @ronwainbuch]

@johnhickey1970 @Shopify @shop @shopifyplus @oliverbrocato

[Ron Wainbuch @ronwainbuch]

@will_sartorius AI Statics

[Ron Wainbuch @ronwainbuch]

Over the past 5 years, I’ve had the privilege of working with some of the top 1% brands and agencies in the space.

I’ve made and ran ads seen by millions of people.

Now I’m officially helping brands unf*ck their Meta ads while building my own footwear brand.

Sharing one of the ads I've been cooking recently for one of TikTok Shop's top sellers. More to come 👀

[Ron Wainbuch @ronwainbuch]

@MitcheIl Agent

[Ron Wainbuch @ronwainbuch]

@recap_david AI ADS

[Ron Wainbuch @ronwainbuch]

@ZedNilm1 spine

[Zed @ZedNilm1]

$94k in sales came from an ad that looks like a cartoon spine, not a back pain brand

no chiropractor in a white coat
no stock footage of people stretching
no long explanation about posture

just an animated vertebra with a stressed face
compressed between two discs
sitting in front of a laptop all day

in three seconds you see the problem

hours of sitting
pressure building
spine slowly collapsing

no voiceover needed

people stop because it feels relatable
they understand because they see themselves
they buy because the fix makes immediate sense

this is why animated ai creatives are quietly outperforming generic health ads

rt + comment "spine" and i’ll send the full breakdown
(follow for dm)

[Ron Wainbuch @ronwainbuch]

@kamal_razzak slop

[Kamal Razzak @kamal_razzak]

ai slop ads are crushing for us right now

my team cannot get enough of it

and you can make them in under an hour, all you need is

-a reference video (the more absurd the better)
-gemini to build your master frame
-chatgpt to write your veo prompts
-veo 3 to animate it
-11labs to voice change
-submagic for subs

and boom, just like that, you just made a scroll-stopping ad for pennies

I wrote the full breakdown on why this format works, the psychology, and my exact process with AI

Comment+Repost “SLOP” and I’ll DM you the guide
(Make sure to follow me so I can message you)

p.s. had to delete the previous twete because of a glitch

[Ron Wainbuch @ronwainbuch]

@kamal_razzak Camera

[Kamal Razzak @kamal_razzak]

My clients cannot stop making money because of one ad format and one checklist.

I built a prompt system that replaces scripts with questions designed to pull out stories, USPs, and emotional triggers without the founder having to think about selling.

The questions do the heavy lifting. The founder just talks.

A single two hour session using this system produces over 100 clips because every question opens a different angle, a different hook, a different reason for someone to stop scrolling.

I have used this exact framework across more than 50 brands that I have scaled to seven and eight figures at MHI Media.

And the results are always the same.

Founder content shot this way outperforms UGC, outperforms polished studio creative, and compounds across paid and organic in ways that no other format can touch.

I am giving the full prompt list and the technical shoot checklist away for free.

Like+Repost+Comment “CAMERA” and I’ll send it to you
(Just follow me so I can message you)

[Ron Wainbuch @ronwainbuch]

@recap_david AI ADS

[Ron Wainbuch @ronwainbuch]

@benradack why not consolidate into fewer ad sets that have similar messaging? just think there's better learning

[Ron Wainbuch @ronwainbuch]

@PhantomStays res address

[Ron Wainbuch @ronwainbuch]

@marcobatt 🍌