Rootcause

Combining AI, data and deep communications experience to gain an edge in highly-contested narrative environments. Founder: @tannerjc

[Rootcause @Rootcauseglobal]

OUT NOW: We analyse 1k articles and 30k YouTube videos to understand the discourse around #AI. We find that tech companies dominate while civil society voices aren’t cutting through.
To read our recommendations, get the report: https://t.co/fiAmoQqIio

[Unions 21 @Unions21]

Getting ready for government transition. Can AI help unions? We asked @Tannerjc from @Rootcauseglobal to give us some ideas. Read more here: https://t.co/pM2HXXoIc4

[Rootcause @Rootcauseglobal]

Slightly disappointed that @accessnow / @rightscon have moved a conference that we had booked non refundable flights to on the basis of published information.

[Public Law Project @publiclawprojct]

BREAKING 🚨

30+ civil society groups urge Michelle Donelan to introduce a legal duty making the Government's use of AI transparent. #AITransparencyNow

"Given the stakes, government must take this opportunity and act now,” says PLP's CEO @ShameemAhmad01

https://t.co/o2pbfjFqBO

[Rootcause @Rootcauseglobal]

Here is an overview of our report ‘Making TikTok, tick’ in which we analyse 30k videos with 3/4 of a billion plays to find out what content works best on the platform.

[Who Targets Me @WhoTargetsMe]

Excellent report on UK political TikTok from @Rootcauseglobal. In short, hard for politicians to cut through, and a lot of political content is very negative about them.
https://t.co/3QZN6cutm6

[Campaign Lab @campaignlab_]

From 7pm tomorrow, we’ll be launching our report looking at what we learned from 60,000 #TikTok videos with @Rootcauseglobal . We might have run out of space in the room, but we added an option to join online! Click the link to sign up now! https://t.co/ymKluMtbU5

[Campaign Lab @campaignlab_]

In just THREE WEEKS, we’re collaborating with
@Rootcauseglobal to finally unveil new research into political TikTok. Using new AI technology to analyse 60,000 videos, the report will explore what political content and styles work best! Sign up below👇! https://t.co/NNVYLJERwB

[Rootcause @Rootcauseglobal]

With one eye on an election we will be publishing our report w/@campaignlab_ into what makes TikTok, tick. Come along to @nwspk and discuss what we were able to find from 60,000 videos… https://t.co/DqDIn9qmus

[Hannah O'Rourke @Hannah_O_Rourke]

What can we learn from 60,000 UK Political TikToks? 🤔
Join @campaignlab_ and @Rootcauseglobal for the launch of a new report that uses innovative collection and classification methods enabled by new AI technology to delve into what makes a great tiktok: https://t.co/O4kujjTibn

[Jeni Tennison @JeniT]

Kinda sad that Channel 4 dropped segment we recorded yesterday at @CarefulTrouble's AI+Society Forum, in favour of Musk and Yoshua Bengio, but not surprised.

@Rootcauseglobal's analysis shows it's men & corporations that shape media narratives on AI.

https://t.co/Onn5BOnJF3

[CDAC Network @CDACN]

Who shapes global narratives in today’s AI-enabled world?

Join @Londonstani, @valent_projects and @Tannerjc, @Rootcauseglobal to understand the digital information flows shaping our understanding of conflicts across the world.

🎟️ Register now: https://t.co/tM9PsluYGD

[Rootcause @Rootcauseglobal]

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[CharityComms @CharityComms]

AI is reshaping the future of organisations so it's crucial for leaders to adapt and guide their teams through this transformation.

@Rootcauseglobal's @Tannerjc offers five essential tips for effective leadership in the age of AI.
https://t.co/wXE5RTI2MW

[Rootcause @Rootcauseglobal]

Thanks @charitycomms for sharing @Tannerjc article, 'five tips for leaders in the #AI era'. Hopefully it'll help leaders at all levels to feel more in control during this time of seismic change. Take a look: https://t.co/wGk0KPuaci

[Rootcause @Rootcauseglobal]

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[Carl Miller @carljackmiller]

*Thrilled* to be working with @TBIJ to dig deeper into influence operations and how they work

Idea is to fuse artificial intelligence with investigative journalism to spot illicit influence and expose the financial/organisational realities underneath it

https://t.co/aqjgIRCj90

[Rootcause @Rootcauseglobal]

So much of what we’ve been able to do is down to the innovative thinking John has been doing. He deserves so much of the credit for this pioneering approach.

[John Bryden @jb_tweets]

Some interesting work I've been doing with @rootcauseglobal looking at how we can use AI to help make political processes more transparent.

[Rootcause @Rootcauseglobal]

This story about how TikTok couldn't keep one #climatechange denial video down questions whether they have the ability or will to tackle climate misinformation. We're researching how #TikTok talks about climate change - more on this soon. https://t.co/1Ah81A9w61

[Rootcause @Rootcauseglobal]

The EU #AI Act may not grab headlines as easily as the sci-fi horror stories but when put into law it'll be a world first. We're using AI itself to map who's been trying to influence this game-changing legislation - and how. Learn more via our newsletter: https://t.co/o9oRMjBuCC