Jake Roper

Ex-college athlete ⇨ CEO of Aletto • $50m in managed ad spend • Building AI demand generation systems in a post-pandemic world • Get all my free stuff below

[Jake Roper @ropewrites]

Three years ago, I was eating $1 salmon packets from corner stores.

Couldn’t afford real meals.

Drowning in debt.

One missed payment away from losing everything.

Today, I reside in my favorite city in the world.

They asked me what this moment means.

I couldn’t speak for a minute.

Because it’s not about the award.

It’s about every night I fell asleep wondering if I was delusional for believing Adstra could work.

Every morning I woke up choosing to keep going when quitting would have been easier.

Every time someone said “maybe you should get a real job” while I was building something from nothing.

This award isn’t just mine.

It belongs to every entrepreneur who’s been one step away from giving up.

Who’s chosen ramen over restaurants to fund their dream.

Who’s been called crazy for seeing something others couldn’t.

To my team who believed when I could barely believe in myself.

To my clients who trusted us when we were just a guy with a laptop, wifi and a vision.

And to everyone still fighting in the corner store, eating $1 meals, wondering if the pain will be worth it.

It is.

Keep going.

Your breakthrough might be closer than you think.

This one’s for everyone still grinding in the darkness.

🏆

[Jake Roper @ropewrites]

AI cut our reporting time by 95%, which means more time for creative, clients, calls, and revenue.

[Jake Roper @ropewrites]

A $100M SaaS was celebrating a cheap cost per booked call.

@maestrotimk pulled their Stripe history.

Only about half of those booked calls actually happened.

Half of what that cheap number paid for was nothing.

[Jake Roper @ropewrites]

$1,200 on a Facebook ad test.

Zero qualified leads.

A founder told us that on a sales call.

[Jake Roper @ropewrites]

$9,000 on ads and $50,000 on paid ads coaches.

1 out of 15 people showed up to the sales call.

[Jake Roper @ropewrites]

50 emails and LinkedIn messages hit a VP of Sales every morning.

"He's just deleting stuff," our rep said.

The prospect agreed.

[Jake Roper @ropewrites]

If AI doesn't know your name, your buyer won't either.

[Jake Roper @ropewrites]

Stop reporting visitors.

Report booked calls.

[Jake Roper @ropewrites]

A good month of referrals is a good month.

It isn't a system.

[Jake Roper @ropewrites]

Cheap leads aren't the goal.

Customers who pay and stay are.

[Jake Roper @ropewrites]

Most sales teams don't have a closing problem.

They have an at-bats problem.

[Jake Roper @ropewrites]

A 99% margin with angry customers isn't a business.

It's a countdown.

[Jake Roper @ropewrites]

The new page one is the AI answer.

[Jake Roper @ropewrites]

Every wrong-person reply has a name behind it.

Ask for it.

[Jake Roper @ropewrites]

Your site can be busy and your calendar empty at the same time.

[Jake Roper @ropewrites]

$10,000 for a booth.

The leads are worth zero if nobody calls them that week.

[Jake Roper @ropewrites]

$12,000 per location.

80 locations live.

That's $960,000.

Now tell me a $500 lead is expensive.

[Jake Roper @ropewrites]

If your pipeline needs someone to remember your name, it isn't yours.

[Jake Roper @ropewrites]

The month you cut ads is the month your sales calls start getting colder.

[Jake Roper @ropewrites]

Your SEO agency reports rankings.

Ask them how many buyers came from ChatGPT.

[Jake Roper @ropewrites]

An ad that never gets a click can still get you the meeting.