I got a DM asking, "If there was one go to framework" for building your quiz funnel, what would it be?
We helped a health brand get their first quiz funnel live a few month ago
A few A/B tests later, it's doing 7 figs pm 💰
It's an incredible go to framework for your first quiz
RT & comment 'BLUEPRINT' I will dm it to you
i’ve generated $5,000,000+ for DTC brands from google search ads ALONE
it's the same process i've been running for the past 6 years across 50+ accounts at my agency
so i documented the ENTIRE thing
covering every campaign structure, ad copy template, landing page logic, and bid rule for capturing every buyer type in google search.
here's what's inside the playbook:
→ layer 1: TOF (cold buyers searching the problem your product solves)
the 5-stage advertorial framework that converts them without sending them to your product page
→ layer 2: MOF (warm buyers comparing options)
split into category research, comparison shopping, and transactional intent. each gets its own keywords, ads, and landing pages
→ layer 3: BOF (people searching your brand)
the 95%+ impression share rule, manual CPC bidding, plus the trademark complaint process when competitors bid on your brand name
→ layer 4: conquesting (people searching your competitors)
why CAC vs LTV is the only metric that matters here, the QS 3-5 you need to accept, the layer almost every account skips
→ the compounding flywheel between all 4 layers
how TOF builds remarketing audiences, the 4-8 week lag before branded search lifts, the order to build the layers in
→ the weekly search term protocol
the routine that redirects 40% of wasted spend from irrelevant queries into winners with zero added budget
→ the bid management system
max conversions to tROAS at 30 conversions in 30 days, 10-15% increment scaling, what to loosen on promotional weeks
all backed by $20,000,000+ generated in google ads for DTC.
want it?
→ like this post
→ comment "SEARCH"
and i'll send it over to your DMs
(must be following + RT for priority access)
your competition might put a hit on me after this one.
f*ck it. im giving yall the sauce anyway.
like + RT + comment “Google Ads” and i’ll DM you right now.