Mozilla’s new mascot has no fixed identity.
The internet calls it “non-binary.”
Mozilla doesn’t.
Facts:
• blog uses they/them
• brand guide allows he/she/they/it
• no gender or identity is defined
• it’s a fictional companion, not a person
• not even a real animal (fox + panda + “fire”)
Kit doesn’t “identify” as anything.
It’s intentionally left open.
My view:
This isn’t about identity.
It’s about design.
When you remove definition, you maximize relatability.
Whether that’s clever… or calculated… depends on how you see it.
Thank you everyone for the amazing support my art has been receiving recently :3 I'm extremely happy my art is finally being seen after over 3 years of posting❤️
In order to celebrate, I'm opening a sketchy headshot raffle!!
Follow + ❤️ + 🔁 + REF SHEET IN COMMENTS to enter :)