Most marketing teams have a perpetual identity crisis. They're asked to be an in-house Kinkos for creative needs. And they're asked to be a world-class digital agency for revenue growth initiatives. Those are wildly different priorities/tasks/staff.
Great article and a reminder there is always room to be better listeners.
Broaden Your Influence by Adapting How You Listen https://t.co/iazngg2EeM via @mitsmr
What do enrollment and marketing funnels have in common? A lot more than you might think!
Learn how these two departments can collaborate on their shared goals in "A Tale of Two Funnels" →
https://t.co/EJR4QfvDoK
Hey journalists covering the student debt story:
- Stop using Harvard and Yale as examples
+ Start using regional publics and community colleges
- Stop citing lazy rivers as why tuition is high
+ Start talking about vanishing state support
Today, we spent time as an agency furthering our discussions around Dominant Culture Norms. We are grateful to Dr. Melissa Crum for helping us create brave spaces to talk authentically about our work and company culture.
#highered#hemktg
Higher education marketing is at a turning point, which makes it an exciting - and scary - time to be a marketer.
Learn from @UALR Chief Communications & Marketing Officer @CarrieHPhillips on how #hemtkg can be a crucial tool for student retention.
https://t.co/LXTXxOM1cG
“If we are to truly address racism in the academy, we have to remediate racial illiteracy of our faculty, staff and administrators”-Shaun Harper #CSUJuneteenth
“When we think about Juneteenth, it’s not just about learning our history but acting on what we have learned.”—#CSUjuneteenth reflections from @DominguezHills student, Makonnen Tendaji.
Much to digest & challenge myself from today. Standing ever more confident & unwaveringly in creating space for people, caring enough to share, listen & be respectful. Ensuring others feel heard, seen and valued.#CSUjuneteenth
Something we communicators know all to well. “Your brand is about something you said, but your cause is about something you live. Dr. Cornel West #csujuneteenth
#CSUJuneteenth Symposium - Black excellence in higher education- “aligning our conscious & behavior with our destiny.” How are we making sure our black brothers & sisters are not only in our communities, but thriving?