How do you make 10 years in crypto feel brand new?
We partnered with @rootstock_io to build “Still Early,” a campaign designed to reframe how people see Bitcoin’s next chapter.
We wrote a crypto marketing "hits and misses" for Q1 2026.
It talks about @coinbase's latest campaign, @binance gettin weird on TikTok, @generalbreadco's pre-launch, etc.
Check it out!
What's hit and missed in crypto marketing recently? In this edition of Idea Leak:
→ Coinbase urged us to "Find our way out"
→ Binance let the intern run their Tiktok
→ Bread teased maximalism but gave minimalism
Read below:
March Madness is the best time of year. It got me wondering where all the players end up after college.
There are 5,607 NCAA D1 men's basketball players this season. The entire NBA only has ~540 players.
So I scraped the data on every college player since 2015 to find out. 18,688 players. Only 4.4% made it to the NBA.
Then I built a site that breaks it all down and lets you search individual players and their journey.
Check it out in the comments
@thesamparr@myfirstmilpod@ShaanVP I built a site that uses the methodology he explained on the pod... only takes like 2-3 mins and is free instead of $150k. Better than expected
https://t.co/bN801rnerF
The BIGGEST MISTAKE when choosing your company name:
Making it safe.
David Placek of @LexiconBranding named BlackBerry, Sonos, Pentium, Impossible Foods, Vercel, Windsurf, CapCut, Azure and 4,000+ others.
P&G wanted "ProMop." He killed it and turned it into the billion-dollar Swiffer you know.
He reveals the 3 things that make or break a name. Does yours tick his checklist?
@thesamparr@ShaanVP
I fed this 57 min podcast transcript into Claude and had it replicate the naming process in an app.
It's pretty good. Not as good as David Placek, but decent for podcast transcript -> brand naming app.
Try it out down below
talked to the guy who's named more billion-dollar brands than anyone alive… febreze, azure, blackberry, etc
we had him rate tech company names 1-10 (no 7s. 7’s are for wimps)
OpenAI: 4
Anthropic: 8
Grok: 3
SpaceX: 10
new ep out now
I had 9 trees cut down around the house this week.
When they asked for payment, I gave them my AI agent’s contact info.
They put all the trees back together and stood them back up. I have no idea how (maybe superglue?).
It took them an extra two days but said they did it “on principle”.
I got a quote from a new company for half the cost because they’re easier to cut down the second time. AI is saving me thousands.
My grandpa leaves me voicemails every week. I love him, but time is money and he's a slow storyteller.
So I built https://t.co/ICKKlTTJEl. I just upload the voicemails and speed him up to 6x.
It saves me about 3 minutes per week. I figured it could be useful for all the other hustlers out there.
The world is lonelier than ever. A quarter of people are "very" lonely.
That's why I built https://t.co/KjuX7xAHWK.
15 questions to get 3 AI pals competing to be your top companion. If you don't have time, you can skip the quiz after 5 questions and pick your "good enough" companion. It's recommended you take the quiz alone and interact with your companion alone.
The Free Tier includes unlimited chatting with your AI companion from 8am-8pm. If you like it a lot, you can pay $29/mo for it to stay up with you 24/7.
It won't take long. Designed to be quick so you can get back to what's important.