Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.
The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show.
In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views.
“On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown.
“Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”
Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: https://t.co/hlcdfSmzPc
Louisiana hosts 20 facilities exempted from Clean Air Act rules by the Trump administration. For many, all they had to do was drop an email to the Trump administration asking to be exempted.
https://t.co/2W8uH4wUYN
I decided to start posting essays on substack!! This is my first, and a sort of preview for the types of essays I plan to publish there. It's only a 5-minute read, so give it a gander and follow me for more!
https://t.co/vTeQ3SAzoy
#LOUISIANA Today is the FIRST day of early voting.
We HAVE to vote today and we have to vote NO on EVERY AMENDMENT. We have to tell Jeff Landry he CANNOT rewrite our state constitution.
Jeff Landry cant have Louisiana https://t.co/h59g8BHpdc
It's an extremely sad day in fusion today with the death of MIT’s Nuno Loureiro. The big machines, extreme conditions, geostrategy, funding, or beautifying physics often take center stage. This is unfortunate because it is the PEOPLE who make progress happen. In fusion it's a small group of them, and any one of them makes a huge difference. We lost one of the best ones today.
Nuno was an insightful physicist, a far-seeing leader, a mentor, and most of all a great person to sit down with and talk about anything hard and nuanced and important and impactful. I and many others will miss this. My heart goes out to his family and colleagues across the many areas he made a difference.
https://t.co/W0EWgBQlHX
AMOC collapse will make refugees of us all.
And it could happen in our lifetimes.
We use this precious, fleeting moment to fight for a sustainable, resilient, compassionate world.
Or we end up with no world at all.
Donald Trump is waging a fascist takeover of the United States.
Democrats are responding the only way they know how: by heeding the advice of the wonks who helped get them into this situation — and whose advice is to avoid discussing what Trump is doing.
More: https://t.co/FoHiqNjDQj
here's someone who's taken as much grief from as many sides as anybody and just won again because she's ideologically consistent and her voters know exactly who she is