@therahulissar Think this also depends on the brand. Eg supplements with clear different angles, yes this is the way. For fashion brands overall CBO seems to be working better with minimum spends and cap scaling campaigns next to it.
Hiring a Creative Strategist π
Requirements:
Proven experience in the US market (womenβs fashion)
What you get:
Work directly with an 8-figure brand
Strong base salary + bonus structure
Growth into leadership (potential equity)
DM me your best work to discuss further.