Rowly Bourne

CEO @applock'r, ex-VC&C @Meta, Founded and sold @RezonenceHQ, rugby / cricket lover, ex-banker, accountant, @forbes contributor…dyslexic (so excuse typos)

[Rowly Bourne @rowlybourne]

The key never lies!

[Rowly Bourne @rowlybourne]

@SW_Help @thetrainline Really helpful, and seriously early on the weekend. I hope you are AI, or paid a lot

[Rowly Bourne @rowlybourne]

@thetrainline @SW_Help can you help? I can't claim for delay/repay as two of my four tickets have the same ticket number. They show the correct part of the journey out and back. But same ticket number??

[Rowly Bourne @rowlybourne]

Making the simple complicated is commonplace; @_MGosling on @BBCRadio2 making the nuisances of Academy schools simple, that's what a visionary leader sounds like!

[Rowly Bourne @rowlybourne]

@mediabear34 presenting at @BluestripeGroup @NewDigitalAge1 Foresight conference on how marketing can cautiously adopt AI. Don't leave all the AI value for big tech

[Rowly Bourne @rowlybourne]

@NewDigitalAge1 @tkawaja Terry has been correct on many things. But I don't see last mover advantage for marketing teams approaching AI

Those late to social never caught up. It's as much about the people / culture you create, than the new trend...

[Rowly Bourne @rowlybourne]

@Angel44441722 For example:

Exercise and prioritising sleep gives you energy, better posture, and a positive attitude.

A great corporate skill is managing your workload, and learning how to say no to people. This gives you time to prepare, and enables you to go the extra mile on that project

[Rowly Bourne @rowlybourne]

@Angel44441722 Skill is the learned ability to bring about a predetermined result with maximum efficiency and minimum effort

Your list are symptoms of learned skills. You can bucket into categories:

-Organisational
-Personal care (physical & mental)
-Leadership / team
-Personal brand

[Rowly Bourne @rowlybourne]

@bertolet between your MWC photo, your LinkedIn photo, and your twitter…you could be three different people, with the same name and all who love Reddit?!?

Hope to bump into one of you in Barcelona next week

[Rowly Bourne @rowlybourne]

@GoodLoopHQ showed purpose and profit can go hand in hand, and great for @businesskindred to start being recognised in the press following a year of stellar growth & environmental impact

https://t.co/YHQI9wJYG6

[Rowly Bourne @rowlybourne]

@FinanceDirCFO So keep those receipts and the £1k allowance should suffice for a lot side hustles!

[Rowly Bourne @rowlybourne]

In 2023 NHS staff suggested improved pay would be more helpful than claps…so the Mayor of London listened and blew (Litterally) millions on fireworks to say thank you…he may have missed the point

[Rowly Bourne @rowlybourne]

This feels legit?!?!

[Rowly Bourne @rowlybourne]

@itsandrewjude Keep up! 😉

[Rowly Bourne @rowlybourne]

Why is George Ford not appreciated by management in the same way that fans see him?

[Rowly Bourne @rowlybourne]

@Simonfesta @cadielisejones Simon I refer back to my chart…if it’s just 1st party data then Forrester’s client couldn’t put themselves top right on their own…so invent a new category that lets you separate yourself from the pack 🤣

[Rowly Bourne @rowlybourne]

The Adtech industry has shown me up again!

I naively thought there was only 1st party and 3rd party data…

But Adtech has corrected this “party-phobic” thinking…

There is also in fact (obviously): zero party data (thanks Cheetah Digital), & 2nd party data (thanks clean rooms)

[Rowly Bourne @rowlybourne]

@cadielisejones @Simonfesta Forrester define it as “zero party data is that which a customer intentionally and proactively shares with a brand”

So what Cadi said…

[Rowly Bourne @rowlybourne]

@Simonfesta That’s easy to explain. You pay a research house such as Forrester to create marketing materials…hmm sorry I mean independent research that shows prospective customers, investors, or acquirers that you are in the top right corner of your two by two…(data driven chart attached)

[Rowly Bourne @rowlybourne]

@NewDigitalAge1 @justinpearse @TyStewart93 Seriously looking forward to this! Some excellent speakers, and even better industry mates