@BullandBaird@miamiuniversity How does that reconcile with this data that indicates 41 CEOs in the F500 have degrees from Harvard?
https://t.co/IJ1u9MQGA3
@KenGardner11@Neoavatara@awstar11 I used to run support for a large email provider and they did exactly the right thing. You’d be amazed at how social engineering is used to hack into random email accounts.
@KenGardner11@Neoavatara@awstar11 Not intending to be rude but: It’s a free email account (and apparently low value to you). This is a case of you get what you pay for. In contrast, Apple makes massive margin and uses some of that to provide white glove service.
@awstar11@KenGardner11 …bots to do more basic tasks on phone/chat will make customer experience better, not worse. You prob have great experience with customer service bots already and you just don’t know it bc it just works :) and yes it’s cheaper. Which in the end is good.
@awstar11@KenGardner11 The most expensive thing is to lose a long-time customer bc you’ve pissed them off so much they drop out of your phone queue and then rant to their friends. So I’m just saying it’s not as simple as “they make it hard to call in for everything”. And ultimately…
@awstar11@KenGardner11 You want humans to connect live on real-time complicated problems. Most problems are easy to solve for the company but hard for the customer - so those need to be automated as much as possible. Getting this asymmetry right is a hard technical and process problem.
@KenGardner11@Neoavatara@awstar11 I’m very interested in the incident that triggered this. For professional reasons, of course. Also…Apple sees this as a huge driver in customer satisfaction and they have platform to make the multi-channel experience work profitably.
@awstar11@KenGardner11 Also, you’d be surprised. Many companies know the cross-pollination between phone and web using your phone number cross-referenced with your online login + cookie.
@awstar11@KenGardner11 Depends on the company I guess. But I’ve worked on this problem for a while and the best results come from meeting the customer where they are at rather than just hanging up on them. Give me an example of where you’ve felt offloaded?
@KenGardner11 Also a good chat bot can handle authentication and initial diagnostics while you are in queue to chat/talk to an actual human, saving the rep a ton of time.