Richard Roy

CMO Gleneagles India | Ex Apollo Hospitals | Healthcare | Awarded top 50 influential strategy leaders

[Richard Roy @roymendonce]

Hi @Lenskart_com this is now a pattern, not a one-off.

I ordered high-index 1.7+ thin lenses. You sent thick regular ones. Again.

This has happened multiple times. So this time I explicitly flagged it IN-STORE. Still got cheap lenses. It’s been 10 days and my frame is now bouncing between your store and factory because you can’t source what you sold me.

Is this a supply issue you’re hiding behind? Or a deliberate bait-and-switch?

@peyushbansal your quality systems need urgent attention.

#Lenskart #CustomerExperience

[eHEALTH Magazine @ehealthonline]

As Richard Roy Mendonce, CMO, Gleneagles Hospitals, India, explains, patients today discover care through trust, experience, and long-term engagement—not just last-click performance.

Read more: https://t.co/vTz1ZUMU4r

#Healthcare #CPL #DigitalROI #DigitalLandscape

[Richard Roy @roymendonce]

I disagree, the team hasn’t answered my queries conclusively. the responses are contradictory and not offering a practical solution. here’s the last email i’ve received from the team on 31st Aug.

I can also share the response that i received from the hyd team, which clearly shows how uninformed they are.

Definitely expect better from an international brand @VW @VWGroup

[Richard Roy @roymendonce]

Hi @VW @volkswagenindia trying to get a straightforward information from your cc team, 15 days, 5 followup emails.

Is there a better way? please suggest @VWGroup

[Richard Roy @roymendonce]

@volkswagenindia Still awaiting closure on the this

[Richard Roy @roymendonce]

It’s frustrating, isn’t it?

Watching someone less capable move ahead while the real talent stays unnoticed.

I’ve seen it happen multiple times in my career journey.

Brilliant people quietly deliver, believing hard work will speak for itself.

And average performers became “the face of success” because they were visible.

The truth?

Opportunities don’t find the best people.
They find the most visible ones.

Hard work is the foundation.
But visibility is the amplifier.

That doesn’t mean politics or bragging, It means showing your value where it matters.

Speak up in meetings. Share insights publicly. Take the stage when it’s offered.

Because people don’t just remember results.
They remember the person who made them think.

Opportunities don’t knock for the quietest voice.
They knock for the one they can’t ignore.

Do you think visibility is a skill, or should good work be enough?

_

Follow @roymendonce for more insightful content

[Richard Roy @roymendonce]

In marketing and in life unpredictability isn’t the exception. It’s the rule.

Campaigns flop.

Budgets get slashed.

A competitor launches with twice your resources.

Or the algorithm changes overnight, and your reach disappears.

Early in my career, I wasted a lot of energy trying to control every variable.

Plan for every possible scenario. Remove all uncertainty.

But here’s the truth: no amount of planning removes the fact that the market, like the ocean, has its own moods.

The best leaders and brands I’ve worked with don’t fight that.

They adapt. Fast.

They build teams that can pivot without panic.

They treat setbacks like data, not disasters.

The wave isn’t the problem. The problem is thinking you can stop it.

If you learn to ride it, anticipate its shape, adjust your stance, and balance through the turbulence you turn chaos into momentum.

The market will always move. The question is: will you?

What’s one change you made this year that helped you adapt instead of resist?

#Motivation #quoteoftheday #Marketing

[Richard Roy @roymendonce]

5. No curiosity gap

[Richard Roy @roymendonce]

Your campaign isn’t competing with your competitors.

It’s competing with the brain’s instinct to keep scrolling.

I’ve broken down 5 psychological reasons people ignore your campaign  and how to fix each one so your next launch stops the scroll.

Because in marketing, it’s not about being seen.

It’s about being remembered.

#marketing #ContentCreation

[Richard Roy @roymendonce]

4. Lack of immediate relevance

[Richard Roy @roymendonce]

3. Cognitive overload

[Richard Roy @roymendonce]

2. Weak emotional cue

[Richard Roy @roymendonce]

1 No pattern disruption

[Richard Roy @roymendonce]

@marieforleo Brilliantly put, Marie. Investing in ourselves isn’t selfish. it's strategic. When we feel good, we elevate not just our lives, but every team, every project, every room we walk into. Here’s to contagious joy and unstoppable energy!

[Richard Roy @roymendonce]

Most campaigns don’t fail because they don’t get attention.

They fail because they don’t win consideration.

Attention is cheap: Every scroll, every view, every click counts as “attention.”

But does it mean your audience cares?

Think about it:

We binge 4 seasons of a show 10 episodes each.

Clearly, people don’t have an attention deficit.

But the same person scrolls past a 10-second ad like it never existed.

Why?

Because your content didn’t cross the gap between attention and consideration.

Attention is the spark.Consideration is the fire.

It’s the difference between “I saw this” and “I’ll think about this later.”

In today’s market, your audience isn’t short on attention. They’re short on consideration.

Winning it means making your message so relevant, so clear, so personal, that it earns a spot in someone’s mental queue.

The feed is crowded. The brain is selective.

The real question isn’t: Did they notice you? It’s: Did they choose to remember you?

#attention #consideration #content #Advertising

[Richard Roy @roymendonce]

@volkswagenindia details shared Via DM

[Richard Roy @roymendonce]

When #blinkit delivers stuff in 10 minutes, why don’t we have a Blinkit for creative?

Not for everything.
Not for long-term strategy.

Just for the quick, clean, good-enough stuff you need right now.

Who's building this?

#marketing #agency #creative

[Richard Roy @roymendonce]

@sreeraman @urturms nope

[Richard Roy @roymendonce]

@AxisBankSupport I have DMed the details, expecting a quick resolution