Rui de Freitas

Co-founder & COO @

[Rui de Freitas @ruidefreitas07]

I had a great time at AdTrader this week. It was a great opportunity to meet very interesting people, from agencies and advertisers down to publishers and a few new ad tech companies. The setup and the size were ideal to learn and network. Thank you Anton…https://t.co/ydaY3rEthN

[Rui de Freitas @ruidefreitas07]

It's a pleasure and an honor to welcome Oliver Busch as our newest board member and advisor at C Wire! After his latest role at Meta as COO DACH, I am sure that his guidance will make us even better.

I have known Oliver for many years now and am excited…https://t.co/5TEcU7WNg8

[Rui de Freitas @ruidefreitas07]

We are still #hiring! Know anyone who might be interested? https://t.co/V0HofX3jLz

[Rui de Freitas @ruidefreitas07]

And now at the Start Summit with some C Wire founders! Reach out to connect and meet.
Thomas Spiegel @yawniek https://t.co/XihXCiQ9HL

[Rui de Freitas @ruidefreitas07]

Congrats Martin Garling and welcome Patricia Meier Woster and Lisa Tucci. I’m so happy to see such a quality team in the making C Wire! 🙌🥳 https://t.co/x9maN0dU6o

[Rui de Freitas @ruidefreitas07]

Publishers paying journalist that spend time on the field to gather facts and inform people should definitely be compensated if their facts and info are being used for bots to make an answer. Without proper compensation, the entire system will collapse an…https://t.co/RxYXyHxEtJ

[Rui de Freitas @ruidefreitas07]

SSP are struggling because they are still heavily dependent on 3rd party cookies. Mostly because of how DSPs operate but it still means that there is a massive share of the inventory that is under monetised by SSPs. My estimate bas…https://t.co/3fof7e8hF7 https://t.co/kcplQVb3YY

[Rui de Freitas @ruidefreitas07]

Looking forward to speak at d3con in Hamburg soon. Excited to show all the great innovations we have been working on C Wire and that we want to scale in Germany in 2023!
Reach out to Chris Morgan, Martin Garling or myself for meetings!

#d3con #futureo…https://t.co/PyDr4H3NUa

[Rui de Freitas @ruidefreitas07]

Looking for the next talents joining our incredible journey! Below a few of our open positions:
- Campaign Manager: https://t.co/vSerIgc7RA
- Content Marketing Specialist: https://t.co/3CJeMwDsXW
- Publisher Development Manager: https://t.co/1LC0JKOa7H
-…https://t.co/BQgUu0dn5n

[Rui de Freitas @ruidefreitas07]

After all the waiting DOJ has now filled its complaint against Google. Can’t wait to read your predictions in the comments! https://t.co/NKlAWLc8Tj

[Rui de Freitas @ruidefreitas07]

If you want to know more about my journey. Thanks Alpian for the interview!

#interview #alpian #i-vest #entrepreneurship #startup #adtech https://t.co/IIt3Ysm6GD

[Rui de Freitas @ruidefreitas07]

It’s sad to see that 87% of graduates regret taking Journalism as their major in the US. It only shows how hard the job has become and how much it needs to change to get striving journalism back. We need journalism for healthy democracies… https://t.co/2LJAVTClOB

[Rui de Freitas @ruidefreitas07]

We see the same through our ad formats at C Wire 🙌

Let’s position News premium publishers against social ad formats.

Well done News Corp and @suziecardwell https://t.co/Sq96yqZXm1

[Rui de Freitas @ruidefreitas07]

This is why we have to rethink adtech and martech. Short supply chains are also important in the digital world.

- How many requests are made to serve an ad?
- How optimised are the creatives delivered?
- Where are the servers loca…https://t.co/5m3WjjVJZf https://t.co/U7Nrv4R2Nf

[Rui de Freitas @ruidefreitas07]

Our CTO @yawniek and our Engineering Manager Espen Jervidalo enjoying their time at the Amazon Cloud days. Looking forward to hear all the cool new stuff we can do at C Wire to improve our ad platform! https://t.co/V4VNrsd1JQ

[Rui de Freitas @ruidefreitas07]

Is attention the future of measurement?

#digitaladvertising #advertising #measurement #kpi #kpis #media https://t.co/kJFXwQ0Umg

[Rui de Freitas @ruidefreitas07]

is FOFO (Fear Of Finding Out) a real thing amongst advertisers?

#fofo #adtechtax #programmatic #programmatictax #supplychain https://t.co/gjepq0ORAA

[Rui de Freitas @ruidefreitas07]

Great insights on the direction that Firefox is taking!

Thanks @OSchiffeyf for the interview

#privacy #firefox #cookielessfuture https://t.co/ugVbtjZCt3

[Rui de Freitas @ruidefreitas07]

Transparency is so important. For so many reasons. Advertisers knowing where they are seen sounds so logical and yet so many fail to deliver on the promise. https://t.co/W7JisbX28w

[Rui de Freitas @ruidefreitas07]

Apple promoting privacy. Privacy matters and advertising based on user data will only get harder. Let’s redefine advertising so that users feel comfortable again with the value exchange.

#advertising #data #privacy https://t.co/csY1BIFhd7