We are excited to introduce our new Marketing Operations Specialists, Grace Feray and David Peterson!
🥊 Grace brings 3 years of content strategy and social media experience from SciPlay, where she started as an intern and grew into running the company’s LinkedIn, blog and employer brand content. A self-taught stained glass artist, she joins us from Texas.
🥊 David brings 6 years of marketing experience, most recently as the solo marketer for three brands at Kaplan Pro Management. He holds a psychology degree from Brigham Young University, joins us from Florida and spends his time off at Universal, Disney and the beach with his family.
Welcome to the team, Grace and David! 🎉
Which campaign asset still has value the day after the election?
👉 Your texting list, but only while someone keeps texting it.
Nov. 4th plan, win or lose: texts to steal for donors, volunteers, and supporters, plus the 60-day timeline to keep your list alive to 2027 👇
https://t.co/XVIkXsPkHB
Election Day is here 🗳️
Months (or years) of work comes down to today.
To every team texting - the reminder you send this morning and the reply you answer this afternoon help voters reach the polls in time. Your work helps shape the outcome.
Finish strong, one text at a time. 📱
Election Day is Tuesday. 6 GOTV texting tips for the closing days:
⚡ Send your first GOTV text this weekend. Get MMS and Enhanced Video Texts out by 12 PM local time.
🤖 AI Assist drafts your messages. Political entities can ask their account rep to enable AI Strategist (beta).
📞 On-demand strategists handle anything from a quick message review to full campaign guidance.
🎯 Free AB/EV tags, powered by @L2political, reach only voters who have not voted yet.
💪 Short on volunteers? Outsourced sending and full service texting take the project off your plate (schedule outsourced sends 15+ min before roll time).
📅 Add send dates to every message to cover (rare) carrier delays.
Make every message count through Election Day. 🥊
🐈⬛ Cats have nine lives. Your texting program has seven days until Election Day.
Three tools inside RumbleUp save you enough time in the final week for quick catnaps:
• Zero-markup 10DLC registration with Campaign Verify built in
• AI Strategist (now in beta) that builds your project and sources your audience via a plain English conversation
• AB/EV Data Sync so your reminders skip voters who already cast a ballot
It's meow or never! Book a demo today and see how fast your campaign can register and start sending before the polls close: https://t.co/dJwWWfD5Rz
Introducing AI Strategist 🤖
Tell it about your campaign in a few sentences. It hands back a ready-to-send texting project.
In beta now. Your RumbleUp rep enables upon request it for verified accounts:
🎯 Grades your objective from Fair to Strong
💬 Drafts the message, with send cost beside it
🗳️ Sizes an L2 voter universe to your budget and creates the project
The tool costs nothing to use. The only bill is for the records you confirm, and you can build it all while your 10DLC application sits in review.
Thanks to @L2political for the API that put their voter file inside the chat.
Full walkthrough: https://t.co/Mn1f7YEZyo
What can you still send after the October cutoffs?
By now your inbox has its own folder of final-month reminders for voter outreach channels, and most of them end with an October deadline. The final week after those deadlines can't be spent twiddling your thumbs.
Three developments decide how that week goes:
📅 Meta's freeze window, the cutoffs that land before it, and a dated checklist
📊 An independent 50,000-voter test where video texts lifted ad recall 22 points
📱 iOS 27 blurring MMS images from unsaved numbers, plus five script fixes
Texting has no freeze and can still launch a new message on November 2, as long as your 10DLC registration clears first.
Full roundup + dated checklist: https://t.co/Xe5aGEQhqj
Our team came home from @NextAfter_ 's NIO Summit in Fort Worth calling it the best conference they have ever attended.
We sponsored the summit party and spent three days in the Stockyards with passionate nonprofit fundraisers and marketers that never stop innovating (our kind of crowd.)
Thanks to everyone who talked donor engagement and texting with our team, with a special shoutout to those who joined us at the afterparty and took home some of our custom BBQ Rub. 🤠
The week also gave us time in person with Jon Rydberg of Align Advisory Group, a close partner who helped shape how we nurture future customers. Align helps B2B founders and revenue leaders build the playbook, process, and team that turns pipeline into repeatable revenue.
See you at NIO Summit 2027! 🥊
#NIOSummit #NextAfter #NonprofitFundraising
Does political texting work?
In 2026, that's a $750,000,000 question.
@xscreenmedia recently tested persuasion texting and came to many of the same conclusions we've found to be true over the past 8 years:
They texted 50,000 voters (low-turnout Republicans and high-turnout Persuadable voters), and measured against the control audience:
--"Ad recall in the test market increased by 22 points, a 16-point difference over the control market"
--Young voters (who are the hardest to reach with traditional channels) "were the most likely to recall the messaging"
--frequency matters! "people who had seen our ad six or more times viewed the issue positively, while the rest of the electorate viewed it very negatively"
--Voters who received texts dramatically changed their voting preference (see attached graphic)
===
So there you have it (again). Texting works (when done right).
How do you get new donors in 2026? Start weeks before the ask to build relationships with donors.
We crafted a sure-fire texting sequence, with example messages you can adapt for the third-quarter close, Election Day and GivingTuesday initiatives:
→ Introduce
→ Inform
→ Invite a micro-action
→ Give access
→ Ask
→ Thank and report
Four value-giving texts for every ask. The Q3 sequence starts today.
Full guide + example messages → https://t.co/DtA0yN5rB9
A few snapshots from our team at the @StatePolicy Network Annual Meeting in Orlando last week! ♟️🐊
We were honored to sponsor this year’s Annual Meeting and connect with so many people across the state policy community. Between sessions and conversations, we stopped by the Chess Cabana, made plenty of new connections, and, of course, took a photo with an alligator who did not seem to mind the attention.
Thanks to everyone who stopped by to connect with our team and grab some RumbleUp swag. We enjoyed being part of this year’s Annual Meeting and look forward to staying connected!
How should you structure an effective texting sequence?
It depends on your audience, your goal and your timeline.
We broke down 3, 4 and 5-text sequences for four common political use cases:
→ Consultants, Agencies & Political Software Platforms → Campaigns & Ballot Initiatives
→ Institutional Advocacy Organizations
→ Polling & Research Firms
Swipe through for the recommended timing, format and purpose of each message.
Full guide + reply paths & projected costs → https://t.co/Jdf4ndupV5
The #1 reason 10DLC registrations fail in 2026? A non-compliant website.
Our Messaging Director Ashley Lowerre has walked thousands of clients through 10DLC registration. Watch her explain how to avoid it before it becomes an issue.
A great reminder that texting can be a powerful tool for building relationships with supporters.
This article is a great example of how the right texting strategy helped a down-ballot candidate build recognition and lasting support through consistent, conversational outreach, helping campaigns stay connected with supporters throughout the cycle.
For down-ballot candidates, familiarity can matter more than a massive media budget. Our latest piece looks at how early, conversational texting can build recognition, raise money and turn voter contact into lasting support.
Partner: @rumbleup
Link to full article below:
@pjmcgeary We hear this a lot. The challenge is balancing a conversational experience with compliance requirements. Message relevance, personalization, timing, and tone typically have a bigger impact on engagement than opt-out language alone.
🚀 RumbleUp 3.0 is here
The biggest update we have ever made to our platform is finally here.
Designed around years of client feedback, RumbleUp 3.0 delivers a redesigned experience with customizable dashboards, streamlined workflows, enhanced conversation management, and AI-powered tools.
Learn more about RumbleUp 3.0 → https://t.co/BG96aQLGLo
Dr. Michael Martinez Scott was outspent 19 to 1. He won by 24 points.
With a $12,000 budget, no field team and a knee injury that ruled out door knocking, he built his outreach around P2P texting: segmented lists, real conversations and fast responses when the race called for it.
Full case study 👇
https://t.co/pSIaBiZlKZ
We're excited to welcome two new members to the RumbleUp team!
Meet Albert Cann, our new Product Manager.🥊
Albert will work with our team to build user experiences that drive meaningful results. His customer-first approach helps shape products that solve real challenges and create a better experience for our users.
Meet Mariana Muñoz, our new Sales and Onboarding Specialist.🥊
Mariana helps new clients get started, guiding them through every step of the onboarding process. With more than 10 years of customer success experience, she's dedicated to helping every client get the most value from our platform.
Welcome to the team, Albert and Mariana! 🎉
Many campaigns assume short codes are only for presidential races.
The reality? They benefit candidates at every level by helping them keep and grow the opt-in audience they have already built throughout their political career.
Watch Mary Kate Fish, our VP of Client Success, explain why. 👇