@seo_wakaranai In my experience, that’s right. I’ve seen this strategy deployed dozens of times just in the last year and repetition has never gotten in the way of first page rankings.
@Kubot12 The purpose is strictly to give Google a lot of quality user engagement to analyze. Because our PBM methodology leads to content that’s better aligned to customer need, it results in higher read times and better engagement, which Google obviously favors. (3/3)
@Kubot12 We use Outbrain strictly as a way of generating quick engagement on new Pillar content. We like to publish this content in waves of 16 pieces or more at a time, then drive traffic to them all immediately for a short time. (2/?)
@Kubot12 Great question! I wouldn’t use it for underperforming old articles, unless you’re adding those articles to a linked Pillar strategy and improve them in some way using the kind of search data we analyze in @demandjump. (1/?)