Ryan D'Mello

Partner Enablement & Training @ Google, CAN. Change your thoughts, change your life. Work smart, learn new skills, live a better lifestyle. Opinions are my own.

[Google Ads @GoogleAds]

Happy birthday, Google Ads! 20 years ago, AdWords was first introduced to “make it easy for anyone—even those who have little or no online advertising experience” to promote their business online. 20 years later, your stories continue to inspire the industry! #20stories20years

[Google Canada @googlecanada]

As the COVID-19 outbreak continues, we know that this is a challenging time for many🇨🇦businesses. We’ve compiled a list of resources to help you stay connected to your customers and employees. https://t.co/57gAZn2WW5

[Ryan D'Mello @ryancdmello]

@davelarose Policy restriction. Shopping Ads are currently only available for products that can be shipped via mail or shipping service. The auto retail teams are making headway on unlocking this for dealers, hopefully in 2020.

[Ryan D'Mello @ryancdmello]

@MarcelPothier Contact our Ads Support team for all troubleshooting queries including: Ads Performance & Disapprovals, Billing & Invoicing, Google Analytics

Email / chat: 24 hours a day, 7 days a week:
https://t.co/CdPffBTipw

Be sure to have your MCC or Ads Customer ID on hand

[Ryan D'Mello @ryancdmello]

@davelarose Google trends (filter by Canada) is good; also the search box on https://t.co/KExuR2sgK3 auto suggests related questions based on what people are typing. You can also use https://t.co/iF9ABFYwYY

[Ryan D'Mello @ryancdmello]

@davelarose Hey David, it means that people spotted the vehicle out in the wild. On driveways, on the road, in parking lots etc.

[Ryan D'Mello @ryancdmello]

@darcyburk Check out Custom Intent Audiences for YouTube here: https://t.co/LAIzpL0RmQ

[Ryan D'Mello @ryancdmello]

@darcyburk Hey Darcy, sorry we didn't have time to ask your question. Google Ads certainly seems to be favouring audiences and for good reason. Custom audiences - especially when deployed in display and YouTube - give you the opportunity to target competitors without the high cost of Search

[Ryan D'Mello @ryancdmello]

@RositaChakardan Hey Rosita, sorry we didn't have time to ask your question. Branding certainly helps, although faces resistance at the dealer level as it may not easily lend to a month-end lead. Taking a step up and branding at a group level can have a halo impact for dealers in the portfolio.

[Ryan D'Mello @ryancdmello]

@murray4908 Hey Murray, sorry we didn't have time to ask your question. The Partners in the lobby are of varying sizes, and can offer a better fit. Ask to contact some of their clients so you can get a sense of service level. Anecdotally speaking, that appears to be a helpful approach.

[Ryan D'Mello @ryancdmello]

@umpimax Thanks, if I understand correctly, what do customers feel is valuable feedback for dealer websites? Does that work?

[Ryan D'Mello @ryancdmello]

@StarMotorsOtt Thank you Kevin, will call this out.

[Ryan D'Mello @ryancdmello]

Pledge to #EatTogether more in 2019 and @preschoice will donate $1.00* to PC Children’s Charity™. Every pledge received will help children in need eat together with their friends and families. Pledge and join the movement with me! https://t.co/EW1UFQh2Jj

[Ryan D'Mello @ryancdmello]

Just after the week of Black Friday-Cyber Monday, Canadian shoppers said they still have 60% of their shopping left to do. https://t.co/QqC03UHlrv

[Ryan D'Mello @ryancdmello]

Buying a Super Bowl ad?

Useless Metrics: GRPs. Reach. Social Mentions. YT Views. Ad ranking on Top10 lists.

Smarter Metrics: Shift in Intent (raw count). 90-day Incremental Sales. Half-Life of Brand Lifts. Attributable DAUs over 180 days.

-@avinash via https://t.co/kCGNSZJtex

[Ryan D'Mello @ryancdmello]

Your Holiday Destination: All the insights you need to win the holiday season - Think with Google Holiday Hub

[Ryan D'Mello @ryancdmello]

We’re looking for unique, impactful stories about how you’ve used TensorFlow to solve real-world problems and make a difference in Canada. Don’t miss your chance to enter Google’s Trophies for TensorFlow contest by July 20. | https://t.co/8zGMCOyDuz

[Ryan D'Mello @ryancdmello]

https://t.co/kFjy7QMxIM

[Ryan D'Mello @ryancdmello]

Introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager.

[Ryan D'Mello @ryancdmello]

Our Podcasts for Agencies by Google Partners is a fantastic way to hear from industry leaders and innovators as they take you through the best insights on agency life, digital advertising and business hacks; hosted by Alex Langshur, co-Founder and senior partner at Cardinal Path.