Ryan Cote

Managing Partner at Ballantine Digital. We help B2B manufacturing and industrial companies grow their online visibility and generate more leads. Est. 1966

[Ryan Cote @ryancote]

Be our podcast guest (+ 1 quick industrial marketing tip) - https://t.co/8g1FDyeZXt

[Ryan Cote @ryancote]

5 scary mistakes killing your online visibility - https://t.co/rBbrCeCIVC

[Ryan Cote @ryancote]

Get more RFQs with PMax - https://t.co/FxWnScEvJp

[Ryan Cote @ryancote]

Organic Google traffic down? AI answers is grabbing clicks. Meet buyers there...here's how: add a short summary of details and a 3 question FAQ (plus schema code) to your top pages. #industrialmarketing #b2b #seo

[Ryan Cote @ryancote]

Quick UX win for industrial sites: test a sticky header on industrial product pages with what buyers need mid evaluation. i.e. product finder, request a quote, specs, etc. #IndustrialMarketing #UX #Manufacturing

[Ryan Cote @ryancote]

Ten minute marketing/sales habit for manufacturers. Each morning comment on five buyer LinkedIn posts with one concrete, relevant note...then request to connect referencing your comment.

#ManufacturingMarketing #MFG #LinkedInTips

[Ryan Cote @ryancote]

Trade show leads fade in days. Run a 3 touch follow up:

24h: thank you note plus brochure
72h: send a case study
Day 7: ask for a quick call

#IndustrialMarketing #TradeShows

[Ryan Cote @ryancote]

Manufacturing Day in Freehold, NJ - hosted by @NJMEP is almost here (October 3rd)! We'll be in booth 1024 if you want to say hello.

[Ryan Cote @ryancote]

Instagram Now Indexed By Google: What To Do - https://t.co/y7BdLECJTC

[Ryan Cote @ryancote]

The DOJ vs Google trial shows why SEO has changed:

👉 PageRank matters less
👉 User engagement matters more
👉 Strong content = visibility

For manufacturers, the message is clear: help your buyers and Google will reward you.

[Ryan Cote @ryancote]

Google's DOJ trial takeaway for your website - https://t.co/uA42aJ6SFB

[Ryan Cote @ryancote]

🎙️ New podcast episode! I sat down with Makenzie Morrill, Marketing Manager at @spartronics.

Key takeaways:

• Built a ticketing system as a solo marketer
• AI = assistant, not shortcut
• "Look for the duct tape" in customer needs

Listen here 👉 https://t.co/iT5f2kq1Ax

[Ryan Cote @ryancote]

20% of Americans are now heavy AI users (10+ times/month). 95% still use search monthly.

AI isn’t replacing Google...it’s making people search more.

(Source: @sparktoro )

[Ryan Cote @ryancote]

“Leadership is about solving problems, supporting your people, and preparing the next generation to succeed.” – Dennis Earley from @PremierMagINC

🎧 Listen to the full conversation here: https://t.co/nbUkEzfwW0

[Ryan Cote @ryancote]

Trade shows are not for collecting scans. They are for closing. Create a clear offer, a place to sit, and a fast path to yes. Credit to Mike Womack at @NJMEP for the lesson.