Ryan Sullivan

[Michael Girdley @girdley]

NEW LONG FORM VIDEO: The rise and fall of Topgolf: the $1.5 billion mistake

At one point, Topgolf was called the best thing to happen to golf since Tiger Woods. But in January 2026, the entire business was sold to a private equity firm in what many considered a fire sale. The price was $1.1 billion, less than half of what the company had been worth just five years earlier.

Here’s the surprising part: during those five years, the business never stopped growing. Topgolf kept opening new locations, attracting new customers, and generating more revenue.

So how does a company with growing sales, expanding locations, and a popular brand lose so much value?

What went wrong? Was it bad management, changing consumer habits, or something deeper hidden in the business model?

This is the rise and fall of Topgolf, version two.

[Horse Sense @HorseSense25]

@Renaissance_Man @DrunkRepub Might be a blunt point...but still a point.

[Ryan Sullivan @ryancsullivan]

#VoiceSaveAaron

[Ryan Sullivan @ryancsullivan]

Some dumb ass at Port Fonda http://t.co/IeMWOrmb

[Ryan Sullivan @ryancsullivan]

#portfonda - best meal in 2 years. Check it out. Patrick knows how to run the show

[Ryan Sullivan @ryancsullivan]

Just rocked first day of P90X2

[Ryan Sullivan @ryancsullivan]

Belinder boys b-ball team suffered first loss in 3 years. New streak starts tomorrow!