RyanGugle369

RETL 369 student

[RyanGugle369 @ryangugle369]

@RetailPro369

[RyanGugle369 @ryangugle369]

In Lecture 6, I explored the concepts of geofencing, geotargeting, and beaconing within the retail industry. These technologies are transforming how businesses engage with customers.

[RyanGugle369 @ryangugle369]

By using geofencing, they targeted users within 600 feet of a McDonald's, turning competitors' locations into their own marketing tool. Bold, clever, and a masterclass in leveraging tech for creativity.

[RyanGugle369 @ryangugle369]

@RetailPro369

[RyanGugle369 @ryangugle369]

This week in lecture 3 we learned about operant and classical conditioning. Ever noticed how some ads keep you coming back? That’s operant conditioning in action! Brands use rewards (like discounts) or positive reinforcement to shape your behavior.

[RyanGugle369 @ryangugle369]

Starbucks’ rewards app is a masterclass in this. Buy coffee, earn stars, get free drinks. It’s a cycle of positive reinforcement that keeps customers hooked!

[RyanGugle369 @ryangugle369]

@RetailPro369

[RyanGugle369 @ryangugle369]

In Lecture 2, we explored critical branding concepts: brand equity, loyalty, awareness, association, and quality. These elements are foundational to building strong, customer-centric brands.

[RyanGugle369 @ryangugle369]

Brand Loyalty is the degree to which customers consistently choose a brand over competitors. Starbucks exemplifies this through its rewards program, consistent customer experience, and community-building efforts, fostering long-term customer relationships.