Ryan Berg

🚀 SEO strategies

🏝 Digital nomad

[Ryan Berg @ryanmberg]

Is there any blue ocean left in SEO?

Google data shows 15% of searches that occur each day have never been seen before.

I predict that will only grow as people are conditioned to add more context to their searches via engagement with AI chatbots.

https://t.co/ZMjqs7DtWL

[Ryan Berg @ryanmberg]

The most Zen way to get a million visitors a year?

https://t.co/2EV7ejP6JO

[Ryan Berg @ryanmberg]

Still one of the best SaaS SEO strategies:

https://t.co/U5dCvcFPs6

[Ryan Berg @ryanmberg]

What's your SEO strategy in the age of A.I. content?

https://t.co/6Ex4R5oUCT

[Ryan Berg @ryanmberg]

One of the things we've lost in the digital era is the sense of awe and humility that comes from looking at a library or shelf full of books. Now we read a tweet or Google an article and get a sense we know everything about a subject. We can't see what we don't know anymore.

[Ryan Berg @ryanmberg]

Update: I monitored Zapier's programmatic SEO strategy the past four years.

Here's what I learned. And where programmatic SEO is headed next...

https://t.co/gnT87ZAmSO

[Ryan Berg @ryanmberg]

How do you compete against teams with big content budgets? Spend less time researching and regurgitating, and more time thinking originally. Good ideas naturally rise to the surface and attract more backlinks in a sea of look-alike content.

[Ryan Berg @ryanmberg]

33,000 businesses in Japan are at least a century old. When most people are thinking short term, long term thinking can be a competitive advantage. How can you shift what you're working on into a building block for something still thriving in 100 years?

https://t.co/8HJ1bwWi5O

[Ryan Berg @ryanmberg]

15% of searches that occur every day on Google have never been seen before.

Here's how sites like Quora and Stackoverflow tap into these "blue ocean" keywords to generate hundreds of millions of visits a month.

https://t.co/iK4MktDPaz

[Ryan Berg @ryanmberg]

@VictoriaRudi No link, sorry, just my own analysis of how the Zapier LP rankings changed over the past few years that I've been monitoring them. Their rankings declined slightly, which could be due to a variety of factors. But the switch to full programmatic LPs stood out as a hypothesis to me

[Ryan Berg @ryanmberg]

Still one of the best ways for early stage SaaS start-ups to get traction with SEO

https://t.co/MgGADxJkvX

[Ryan Berg @ryanmberg]

@VimalBharadwaj Great point. As this strategy has gotten more popular the last couple years, the backlink element is more important than ever to bake into your strategy. If you're going head to head with a competitor following a similar approach it mainly comes down to backlinks.

[Ryan Berg @ryanmberg]

Read more about how Zapier followed a similar strategy to grow to over $140M ARR in this case study on my blog https://t.co/MgGADxJkvX

[Ryan Berg @ryanmberg]

Does your SaaS target a large number of market segments, use cases, or industry verticals? If so, you have a unique SEO advantage over most SaaS companies.

[Ryan Berg @ryanmberg]

And there is the added bonus of repurposing or reusing the same landing pages in other types of campaigns, such as paid ad campaigns.