Ryan Naylor

Husband & Dad of 3! CEO / Founder of 3 companies. You may have seen me on SharkTank, BusinessInsider, USAToday. I ❤️ #Entrepreneurship! #culturemarketing

[Ryan Naylor @ryannaylor]

I once built a sales team the "cheap" way.

8 reps. All hungry. All inexperienced.

I told myself I'd train them up.
I told myself attitude beats experience.
I told myself I was being smart with capital.

I was wrong on all three.
6 months later: → 5 of the 8 were gone → Pipeline was a mess → I'd spent more on recruiting and retraining than I saved on salary

So I rebuilt the team.
This time I hired 4 reps with 3–5 years of experience. Paid each one 20–30% more than the first group.

What happened:
Month 1 they were already producing.
Month 3 they were training each other.
Month 6 revenue was up 40%.

The math everyone misses on cheap hires:
Salary savings: real. Ramp time cost: real. Missed revenue during ramp: very real. Rehiring cost when it doesn't work: very real.
A players don't cost more.
They cost less — when you do the full math.

Stop optimizing for salary.
Start optimizing for output.

[Ryan Naylor @ryannaylor]

@AlexHormozi Trust takes time+consistency.
It’s the more difficult part.

[Ryan Naylor @ryannaylor]

Most founders outsource hiring to HR and wonder why growth stalls.

Hiring is a founder problem.
It's a strategy problem.
It's a culture problem.

The best founders I know treat every hire like a business decision—not an admin task. Until you own hiring, you don't own growth.

[Ryan Naylor @ryannaylor]

@KressOnBusiness Sad that you’d label it as racist. Never heard of Bad Bunny. But love country music.

[Ryan Naylor @ryannaylor]

Best moments so far for #SuperBowl
#TPUSAHalftimeShow
Ads by #LaysSBLX, Pepsi, Dunkin Donuts, #TMobile, Coinbase (absolute creative winner)

[Ryan Naylor @ryannaylor]

Brantley Gilbert smashed it at the #Halftime #SuperBowlLX alt show!

[Benny Johnson @bennyjohnson]

🚨Over 2 MILLION are watching Turning Point USA’s All American Halftime Show

TUNE IN Now: https://t.co/UP68htFaz6

[Ryan Naylor @ryannaylor]

@LAYS 5 for me

[Ryan Naylor @ryannaylor]

@andrewperloff Maybe start with blocking for DM?

[Ryan Naylor @ryannaylor]

How many years in a row has #matthewmcconaughey been in a #SuperBowl ad?

Incredible run!

[Ryan Naylor @ryannaylor]

I think @claudeai now has my heart after 2 years of love with @OpenAI !

#SuperBowl #ads

[Ryan Naylor @ryannaylor]

@ImSoSarah @LAYS It was amazing!

[USU Football @USUFootball]

We spot two Aggies in here 👀 🐐 x 🐐
@jordan3love @Bwagz

[Ryan Naylor @ryannaylor]

@pepsi Incredible ad!

[Ryan Naylor @ryannaylor]

Ready to rank? Audit your setup today & watch leads flow. DM for tips! 📈 #HVACMarketing

5/ Pro tip: Mobile-first site, AI-ready content. Categories alone can decide 50% of rankings – don't sleep on this! https://t.co/L8thUoY8SH

[Ryan Naylor @ryannaylor]

HVAC owners: Struggling to get calls from "AC repair near me" searches? In 2026, #LocalSEO is your secret weapon. Here's a quick thread on top ranking factors to skyrocket your rankings!

[Ryan Naylor @ryannaylor]

4/ Build links & citations: 8-24% boost. Get backlinks from local sites, chambers. Behavioral signals (calls, directions) add 9% – encourage them via GBP posts!