If you want a massive uplift in sales, stop pitching your service and sell the assessment instead - that way people can see for themselves whether they need what you do.
I was talking about this exact strategy with Alex Hormozi recently, and he laughed and said, "A zillion percent." He told me it's one of the most successful strategies he's used to scale every company he's owned.
The assessment still needs a pitch, and a pitch that's been rehearsed, refined, tested and improved does half the selling before the conversation even starts.
This video breaks down exactly how to fix yours: https://t.co/3v7qCawLY4
All roads lead back to 9 PM bed time, 5 AM wake up, 4 hours of deep, focused work creative work first thing, leaving your notifications off, work out mid day to break it up, admin & calls in the afternoon, hang with friends and loved ones in the evening, repeat forever.
If I bought your business and wanted to double it, there is a really high chance I’d do this…
1. I’d run a weekly introduction workshop live on Zoom. It would explain in simple terms why we are great at getting an outcome, the big ideas behind how we get that outcome, the process of working with us. I’d assume customers have no real knowledge and I’d use vocabulary suitable for a teen… even if I was talking to execs.
2. I’d create a self-assessment so people could answer 10-15 simple questions and get a clear answer as to what they could expect if they bought what we are selling.
All the marketing would point towards the weekly workshop and the online assessment.
A few months of doing this and the business revenue would start to explode.
Can I send you a Loom? = Good
Can I give you a strategy doc? = Good
Can I send you the playbook? = Good
Can I show you how we did it? = Good
Can I make you an audit? = no positive reply
Can I give you a consultation? = no positive reply
If you have one thing holding the business back - speed up cycles. Go from meeting weekly to daily. Start all meetings with the metric you wanna improve. Go granular on individual accounts. This is the fastest way I've seen big turnarounds happen. Cram a year of work into weeks.
Ad & SEO agencies can add 5-10 clients without making a single hire by rolling out hermes to their agency.
The problem is most agency owners don't have time to figure out how to install it, where to start, or what to actually hand it first.
So my team built an 83-page playbook that does it for you.
Inside:
— The 5 daily prompts that turn it into a second brain
— Plain English setup for Mac, Linux, and Android
— How to lock it down without torching client data
— 8 copy-paste workflows across reporting, outreach, sales, and ops
— The cron trick that drops token spend by 90%
10 new clients at 5k/mo= 50k/mo in new profit just from this one tool.
Comment HERMES and I'll send it.
A Navy SEAL reads it. A Fortune 500 CEO reads it. A chess grandmaster reads it.
None of them play tennis.
The Inner Game of Tennis by W. Timothy Gallwey is the best performance psychology book ever written.
10 quotes that prove it:
As a manager, my 1:1s were broken for years. I cancelled on my best people. Used the time as a live status report. Did most of the talking. I thought I was leading. I wasn't even managing. Here are 4 tests to know if your 1:1s are actually working...
A Player Signals I trust more than Resumes:
S tier:
> automates their own work
> uses AI without being asked
> ships outcomes, not activity
> learns new tools in days, not months
> eliminates tasks (including their own)
> brings me solutions instead of problems
A tier:
> communicates clearly
> documents processes
> asks “can this be automated?”
> experiments with tools on their own
> comfortable owning ambiguous problems
B tier:
> solid execution
> good collaborator
> reliable with clear instructions
C tier:
> rambles
> “strategic thinker”
> waits for instructions
> doesn't ship
> proud of being busy
> brings me problems to fix
The brutal reality:
AI layoffs won’t hit the lowest performers first
They’ll hit those who aren't adapting first
Some of our best hires were totally unqualified on paper.
They always had the same qualities: entrepreneurial, high agency, smart, mission aligned, and they got shit done.
If you’re hiring, especially in early stages, seek out & bet on these people. Don’t over-index on resumes.