Ryan Stouffer

Associate Professor @LongwoodU, @LU_COMM, Husband, Father, Foodie, @tigers Fan. #Yooper, Proud @WayneState @SFSU @Miamiuniversity alum

[Ryan Stouffer @ryanstouffer]

That wraps up our 10 a.m. #COMM410 @X class. I hope it was useful. See you in person Friday. Lets do some good work on social media to get some content views this week!!!! Like this tweet (always) to check out for the day!

[Ryan Stouffer @ryanstouffer]

#COMM410 If you are using Twitter for class, make sure you always tag people and have at least two hashtags per post and this may surprise you, but tweets with images do better than those without!!!

[Ryan Stouffer @ryanstouffer]

@SkillinSydney He signed a binding contract.

[Ryan Stouffer @ryanstouffer]

#COMM410 Musk bought Twitter for $44 Billion in 2022. That was only after he tried to back out and was sued to complete the purchase. Laid off about half the company and reinstated banned accounts. Ad revenue fell sharply as many companies withdrew their ads on the platform.

[Ryan Stouffer @ryanstouffer]

Tell me who you found and tag them if on Twitter. #COMM410

[Ryan Stouffer @ryanstouffer]

I want you to spend a few minutes and find two experts in your area on this or @instagram and follow them. #COMM410

[Ryan Stouffer @ryanstouffer]

#COMM410, I used to love it for the content marketing assignment, and require its use. No longer. However, it can be great for marketing because its public by nature, searchable by topic (hashtag) has a younger demographic and you can connect with experts.

[Ryan Stouffer @ryanstouffer]

#COMM410 As of July of 2023, the platform is now known as X. Although I find it funny when so many things say X (Formerly Twitter). Tweets became posts with the change. Retweets became reposts.

[Ryan Stouffer @ryanstouffer]

#COMM410, Most social media companies are publicly businesses, so we can’t ignore the $$ @X finally turned a profit in 2018. Right after they launched live video 2017. RIP Vine. But they lost money in 2022 and 2023.

[Ryan Stouffer @ryanstouffer]

@maddisonguest @X Exactly, I should do this on all platforms as well! #COMM410

[Ryan Stouffer @ryanstouffer]

Verified accounts can see up to 10,000, while unverified accounts can see up to 1,000 tweets and new unverified accounts can see up to 500 per day. #COMM410, why do I keep ating @X on these tweets?

[Ryan Stouffer @ryanstouffer]

@maddisonguest yep, that is mobile friendly. This would be true of Insta too.

[Ryan Stouffer @ryanstouffer]

#COMM410 what does the younger demographic and mobile access mean for your content marketing, if you were using Twitter?

[Ryan Stouffer @ryanstouffer]

Across the @X 500 million tweets are sent per day, but each individual has a limits on the number they can read. #COMM410

[Ryan Stouffer @ryanstouffer]

@bellathelaxer and this would be true of any platform, your audience is looking at it on mobile. #COMM410

[Ryan Stouffer @ryanstouffer]

@tooyyyaaaa @X haha, I 100% agree then. Plus is all about visual video content now. Twitter doesn't required that kind of content.

[Ryan Stouffer @ryanstouffer]

#COMM410, look at the "growth" chart of @X, any thoughts on why its shrinking?

[Ryan Stouffer @ryanstouffer]

80% of 18-34 year olds access Twitter via mobile app. That shouldn't surprise anyone. Also look at who uses it. #COMM410

[Ryan Stouffer @ryanstouffer]

@tooyyyaaaa @X threads????

[Ryan Stouffer @ryanstouffer]

@emmaleeweaver_ @X he shows up for me no matter how many times I try to hide him.

[Ryan Stouffer @ryanstouffer]

The average @X user has 707 followers, but millions have no followers at all. In 2019 Twitter thought that 48 million of its active accounts were bots. I can't find any more recent numbers of how many bots are left. #COMM410