@DizzyForMayor was a college World Series team that happened to go to a Cardinals game and they all decided to take their shirts off and they started a trend which lasted the whole weekend. The Cardinals manager bought tickets for them because they brought a bunch of excitement.
@DrewOnTheRadio there’s a place in St. Louis called Lion’s Choice. It’s a franchise all over that area that is very similar to Beefy King. Started out small but expanded. Love me some beefy king.