Every frame physically exists exactly how it looks online. We even burned friend into the positive.
I felt this was the most anti AI slop thing we could do in 2026.
Recent friend campaign was directed by @ryd4rlee (20 years old 😪)
We shot 100% on Ektachrome, only in Los Angeles. Plus the audio is analog too (Nagra). All the dialogue you hear was recorded straight from friend into a hardwired boom mic.
Lots is happening in the world. AI & the rise of perceived digital life is certainly here to stay and will transform every part of the world, friends included. But nothing will ever replace human connection, and human creation. For this project, while we are introducing a new form of digital life, we intentionally shot it analog to achieve a product that has as much human input as possible. A moment in time.