Ryan Kamal

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[Ryan Kamal @ryxnk]

How we scaled a single product from $0 to $6M/m in 90 days...

(zero to $1.7M/m on Google Ads)

Free Case Study:
https://t.co/FbAEidpqnd

[Ryan Kamal @ryxnk]

🍁

[Ryan Kamal @ryxnk]

How we scaled an energy drink brand from $0 to $2.7M in 60 days...

(with a 12X ROAS)

Free Case Study: https://t.co/M02C6kbmED

[Ryan Kamal @ryxnk]

Missing southeast asia rn

[Ryan Kamal @ryxnk]

"We tried Google Ads, it didn't work"

How long did you run for

"About 2 months"

What did you run

"Brand search and shopping"

That's not Google not working,
That's YOU not working Google

[Ryan Kamal @ryxnk]

If you're running Google ads at scale here's a tip for you:

Instead of letting Google auto-apply recommendations, turn them all off and review them manually every week

You've now stopped Google from automatically raising your bids, adding broad match keywords, and expanding your targeting every time they want to spend more of your budget

Auto-apply recommendations exist to increase Google's revenue, not yours...

Takes 30 seconds to turn off but the difference in wasted spend over 90 days is not small

[Ryan Kamal @ryxnk]

5 minute audit that will tell you everything about your Google team:

Open your campaign breakdown and look at branded vs non-branded spend

if 60-70%+ is going to branded keywords (people typing your actual brand name) stop reading this and message them right now

That ROAS is just your Meta ads driving awareness and Google collecting the credit at the BOF

Your team isn't acquiring new customers, they're standing at the finish line of the race that Meta already ran

Real Google performance shows up in non-branded TOF cold traffic

Ask for that number specifically in your weekly reports and see what happens...

This audit is free but the information is worth whatever you're currently paying them monthly

[Ryan Kamal @ryxnk]

Met a killer in Miami who was doing $10M/m with his brand

Asked him what his google setup looked like "honestly we don't really touch Google. Meta is just working so well, we haven't needed it"

2 months later he DM’d me... all his Meta ad accounts went down, and revenue dropped over 80% in 7 days.

The backup didn't exist because it wasn't built while he "didn't need it"

That's the thing about platform dependency, it never feels like a problem until it is one

And by the time it is, you're already cooked

[Ryan Kamal @ryxnk]

Google's ad transparency centre is public, every ad any brand is actively running right now is searchable to the public

Brand names, creative formats, headlines, offers, and exactly how long ads have been live…

Find a competitor with high volume and search their domain, see exactly which creatives they've been running for 60+ days, those are the profitable ones, Google starves underperformers automatically

Look at their headline structure, offer angles, and urgency mechanisms, go to Google shopping and search their category, their product title structure is their feed optimization strategy sitting in plain sight

Run their proven structures and creative angles. You’re not guessing, you’re using approaches that a competitor has already spent thousands of dollars to validate

This takes 30 minutes and is completely free, there’s no reason to guess when the data is just a few clicks away

[Ryan Kamal @ryxnk]

Some dude came to us after going through 3 Google agencies in 12 months

Each one showed a great ROAS, but none delivered any revenue

We pulled the account history and every single agency had done the exact same thing

Poured budget into branded search, set up one shopping campaign, and sent a monthly report with a high ROAS on paper

But nobody had ever touched cold traffic, in 12 months

We restructured the account with TOF campaigns; PMAX, DSA's, DGEN, YouTube, Display

60 days later we added 50% new revenue without their Meta spend increasing at all

The money was just sitting there the entire time,
3 agencies, none of them could pick it up

[Ryan Kamal @ryxnk]

Your Google team hasn't mentioned your merchant centre health to you once

It doesn’t matter to them, they're waiting for it to break before they take action

But by then you've already lost

[Ryan Kamal @ryxnk]

Had a call today with a brand doing $650k/month on Meta only

Asked about their Google ads "yeah we're running with an 8 ROAS"

Pulled up their account to run an audit

90% of spend was on branded keywords, people searching the brand name on Google after seeing their Meta ads lol

Bros paying their Google guys to catch customers that Meta already acquired

Sure the 8 ROAS is real, but the results are completely fake

Real Google scale is what happens on TOF non-branded traffic

Everything else is just paying a middleman to stand at the finish line for you...

[Ryan Kamal @ryxnk]

The brands doing $300k+/month on Meta only are the most exposed in the room

One account ban, one policy update, one algo shift and you’re cooked

Google fixes this not as a “backup” but as its own acquisition channel

We've had brands add over 50% new revenue in 30 days just by scaling TOF on Google

Stop building a brand on a single point of failure

[Ryan Kamal @ryxnk]

"What makes More Than Scaling different from other Google agencies"

Simply put, we run our own brands through the same team that we offer as a service

One of them does $6M/month

We test with our own capital first, then bring the knowledge to our partners accounts

[Ryan Kamal @ryxnk]

A "Meta only" store is worth less when you try to exit

Acquirers look at traffic diversification

If 100% of your revenue runs through one platform, the risk premium hurts your valuation

Brands with Google scaling are more stable, more profitable, and way more exit-able

You're not just adding extra revenue, but enterprise value

[Ryan Kamal @ryxnk]

The "red zone" is what happens without the right chargeback protection

- 20-30% reserves on your payouts
- Shopify payments shut down (no processing)
- Account termination / blacklist

In 60 days, Disputely prevented 2,312 chargebacks and saved this merchant $150.3K, bringing their ratio down to just 0.3%

Highest coverage. Lowest rates. See the gap for yourself.

[Ryan Kamal @ryxnk]

A misrep on your GMC isn't the end of the world

It's just a problem 99% of people have no idea how to solve

While you wait weeks for support, our partners are back live in 24 hours

[Ryan Kamal @ryxnk]

Google's search intent data could be sharpening your Meta targeting

Meta's creative data could be powering your TOF Youtube ads

Most brands don't let these two channels work together…

But if you do, it’s the most slept on W

[Ryan Kamal @ryxnk]

Meta catches people while they're scrolling

Google catches people while they're searching

one is interruption, one is intent

And you need both to scale

[Ryan Kamal @ryxnk]

Most brands treat their GMC like a set-and-forget type thing

Until it gets suspended and 6 figs/month in shopping revenue vanishes overnight

Your GMC is your digital storefront on Google

If it goes down, you lose the entire shopping network, not just one campaign

We've unbanned over 2,000+ GMCs in the past 3 years, the suspension is never the end. Ignoring it is

[Bony Ghadiya @bony_ghadiya_]

https://t.co/PvtbZNmU4c