He was a journalist. Smart too, which is why he was investigating some suspicious ranch farm. But when he got caught, there was nothing he could do to resist the brainwashing they put him through. Each round making him bigger and dumber, into the perfect muscle bull
You can see the moment he loses. The moment he turns from "straight bro" into a mindless horny bottom. And the more he gets fucked, the more he turns into a gay gooning himbo