✍️ Writer of TV Futurist Substack | 🌉 Bridging traditional TV & Gen Z | 🌍 Contributor to @mip & @theBCMA | 🌟 Unlocking value from IP & branded storytelling
🍫 💰 Earlier this week, I read on @business: “YouTube star MrBeast sold $250 million worth of chocolate last year. He also lost $80 million producing videos for YouTube and Amazon.” How do creators like MrBeast turn influence into millions - beyond views?
https://t.co/kqSf9RWO8J
🚨 Real-time marketing is the new MVP!
🏆 From Oreo’s #SuperBowl blackout tweet to @duolingo's viral TikToks—brands are winning the internet. But what does this mean for TV producers? 🎬📱 >> https://t.co/7mbiXEgMzf
🚨 TikTok Ban Survival Guide 🚨
What happens if TikTok vanishes on Sunday?
✅ Save your content & analytics
✅ Cross-post to Reels/Shorts
✅ Secure your brand elsewhere
Adapt fast, and stay ahead of the curve.
More tips >> https://t.co/Bc1vZ3RlRG
#TikTokBan#SocialMediaStrategy
Disney+ has 157M global ad-supported users.
Here’s what streaming services are learning from younger audiences:
1️⃣ Ads = $$$
2️⃣ Viewers want cheaper options
3️⃣ Personalization > All
Do you pay for ad-supported tiers, or go premium? 🤑👇 #Streaming#DisneyPlus
Director-writer David Lynch, who radicalized American film with with a dark, surrealistic artistic vision in films like “Blue Velvet” and “Mulholland Drive” and network television with “Twin Peaks,” has died. He was 78. https://t.co/T2GOao28ux
@Spectrum__Sol 2. José presenting a study on the state of the web3 industry in Portugal. Almost 40% of respondents see Portugal as a global leader in web3 in the future.
Netflix fan activations for Squid Game S2:
🔥 25 countries
🔥 52k in-person fans
🔥 3B social impressions
Experiential marketing done right! Who else could pull this off? #SquidGame#Marketing