Sandra Lehner

✍️ Writer of TV Futurist Substack | 🌉 Bridging traditional TV & Gen Z | 🌍 Contributor to @mip & @theBCMA | 🌟 Unlocking value from IP & branded storytelling

[Sandra Lehner @s_lehner]

🍫 💰 Earlier this week, I read on @business: “YouTube star MrBeast sold $250 million worth of chocolate last year. He also lost $80 million producing videos for YouTube and Amazon.” How do creators like MrBeast turn influence into millions - beyond views?
https://t.co/kqSf9RWO8J

[Sandra Lehner @s_lehner]

@mz_storymakers @Wahlleitung_de Ich wohne in Lissabon und bei mir sind sie vor einer Woche angekommen.

[MrBeast @MrBeast]

The grand finale of Beast Games is out, go see who won more money than anyone else in the history of entertainment! :D

[Sandra Lehner @s_lehner]

🚨 Real-time marketing is the new MVP!
🏆 From Oreo’s #SuperBowl blackout tweet to @duolingo's viral TikToks—brands are winning the internet. But what does this mean for TV producers? 🎬📱 >> https://t.co/7mbiXEgMzf

[Sandra Lehner @s_lehner]

🤣 indeed!

[Crisis of Conscience @crisisofconsc]

The ban we'd all prefer.

[Pop Base @PopBase]

🚨 TikTok has officially shut down in the United States.

[Sandra Lehner @s_lehner]

🚨 TikTok Ban Survival Guide 🚨
What happens if TikTok vanishes on Sunday?
✅ Save your content & analytics
✅ Cross-post to Reels/Shorts
✅ Secure your brand elsewhere
Adapt fast, and stay ahead of the curve.
More tips >> https://t.co/Bc1vZ3RlRG
#TikTokBan #SocialMediaStrategy

[MrBeast @MrBeast]

Prime Video just revealed that Beast Games has crossed 50,000,000 unique viewers so far 🤯

[Sandra Lehner @s_lehner]

@hashjenni Miracles ✨

[Sandra Lehner @s_lehner]

Disney+ has 157M global ad-supported users.
Here’s what streaming services are learning from younger audiences:
1️⃣ Ads = $$$
2️⃣ Viewers want cheaper options
3️⃣ Personalization > All
Do you pay for ad-supported tiers, or go premium? 🤑👇 #Streaming #DisneyPlus

[Sandra Lehner @s_lehner]

RIP David Lynch 😢

[Variety @Variety]

Director-writer David Lynch, who radicalized American film with with a dark, surrealistic artistic vision in films like “Blue Velvet” and “Mulholland Drive” and network television with “Twin Peaks,” has died. He was 78. https://t.co/T2GOao28ux

[FearBuck @FearedBuck]

MrBeast announces that after meeting with several billionaires, he has officially made an offer to buy TikTok before it gets banned 😭🔥

[Sandra Lehner @s_lehner]

@Spectrum__Sol 3. Tyler not only presenting his project @ezsecuretech but also providing this delicious #NFT wine at the after party 🐵

[Sandra Lehner @s_lehner]

#Web3Wednesday hosted by @chilibangs 🌶️ These were my favourite projects last night 🧵

[Sandra Lehner @s_lehner]

@Spectrum__Sol 2. José presenting a study on the state of the web3 industry in Portugal. Almost 40% of respondents see Portugal as a global leader in web3 in the future.

[Sandra Lehner @s_lehner]

Netflix fan activations for Squid Game S2:
🔥 25 countries
🔥 52k in-person fans
🔥 3B social impressions
Experiential marketing done right! Who else could pull this off? #SquidGame #Marketing

[Sandra Lehner @s_lehner]

SmellOVision seems to be a thing again! First, horror film Heretic and now #TheLastOfUs

[TAXI @designtaxi]

Sony wants you to smell what you play. Rotten fungus and sweaty comrades, anyone? #Sony #CES2025 #TheLastOfUs #GamingTech #SmellOVision https://t.co/GUtrhme2Th

[Sandra Lehner @s_lehner]

@LloydCymru Copenhagen. Super expensive, everything is mono, the weather is terrible.

[Sandra Lehner @s_lehner]

@unkonfined Beach or forest - connecting with nature