Saasha L

Obsessed with why brands do what they do.
Sharing the marketing playbooks nobody talks about✨

[Saasha L @saasha_2704]

@Col_ASY @KylieJenner @VictoriasSecret Definitely!

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@m3imoi https://t.co/VgKFWVKxij

[Saasha L @saasha_2704]

Miu Miu turned unboxing into an art form.

Every activation makes you do something, and that doing becomes content, that content becomes culture.

The packaging doesn’t support the campaign. The packaging is the campaign.

That’s not PR. That’s brand architecture!

[Saasha L @saasha_2704]

@ThomasBeautyy Have u checked these!
https://t.co/T80HlQyr0u

[Saasha L @saasha_2704]

some brands send products. others create experiences worth talking about!

from prada’s camera to benefit’s glam cube, these PR boxes prove that packaging can be more than just pretty.

which one would you want to receive?

[Saasha L @saasha_2704]

@DavidoHeir https://t.co/T80HlQyr0u

[Saasha L @saasha_2704]

some brands send products. others create experiences worth talking about!

from prada’s camera to benefit’s glam cube, these PR boxes prove that packaging can be more than just pretty.

which one would you want to receive?

[Saasha L @saasha_2704]

@jappleby Yesss!!

https://t.co/dhmIpeEpa4

[Saasha L @saasha_2704]

Your brand doesn't need to jump on every trend. 😭

Jacquemus has its surreal world. Duolingo has its unhinged personality.

imagine them switching places!

not every trend is for every brand. knowing what NOT to copy is a strategy too.

[Saasha L @saasha_2704]

@femiiiszn I wish brands try not to jump on trying every other trend, even if its not their niche!!!

https://t.co/dhmIpeEpa4

[Saasha L @saasha_2704]

Your brand doesn't need to jump on every trend. 😭

Jacquemus has its surreal world. Duolingo has its unhinged personality.

imagine them switching places!

not every trend is for every brand. knowing what NOT to copy is a strategy too.

[Saasha L @saasha_2704]

Your brand doesn't need to jump on every trend. 😭

Jacquemus has its surreal world. Duolingo has its unhinged personality.

imagine them switching places!

not every trend is for every brand. knowing what NOT to copy is a strategy too.

[Saasha L @saasha_2704]

@ComplexStyle https://t.co/fxJFDljhi6

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@BuzzingPop https://t.co/fxJFDljhi6

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@aryanlabde @KylieJenner @VictoriasSecret Absolutely! They’ve mastered the art of making a brand feel like an event!

[Saasha L @saasha_2704]

@aemisias https://t.co/DaTU2eoZti

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@kyliecosmetics @VictoriasSecret AN ICONIC MOMENT FR!

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@VictoriasSecret https://t.co/czzjyIXZCM

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@rebecamaccise https://t.co/DaTU2eoZti

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@_Jacobandco @VictoriasSecret https://t.co/DaTU2eoZti

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

@saintdemie https://t.co/DaTU2eoZti

[Saasha L @saasha_2704]

Victoria’s Secret understands one thing about marketing: people don’t just want to see a show, they want to be part of the conversation around it.

The lineup. The performances. The spectacle.

That’s how you build a cultural moment, not just a campaign

[Saasha L @saasha_2704]

some brands send products. others create experiences worth talking about!

from prada’s camera to benefit’s glam cube, these PR boxes prove that packaging can be more than just pretty.

which one would you want to receive?

[Saasha L @saasha_2704]

@Col_ASY Can be, but sometimes brands use these visuals for the most unexpected products

[Saasha L @saasha_2704]

What do you think these visuals are being used for? 👀

All these close-up fruit shots, but what kind of product are we marketing?

Food & beverage? Skincare? Wellness?

What’s your first guess?