Mac Martine

2x exited founder | Building DemandBird: content pipelines that run across every platform

Bootstrapping since 2007.

[Mac Martine @saasmakermac]

New here? Welcome!

Let me introduce myself:

[Mac Martine @saasmakermac]

@AnthropicAI But I thought there were now more engineering jobs bc of you?

[Mac Martine @saasmakermac]

@Shpigford Wow, this is amazing. Might have to steal this.

[Mac Martine @saasmakermac]

If you need anything from me, please have your bot reach out to my bot.

[Fed 🐻 @foliofed]

Are you working on a new programmatic SEO project?

I'm looking to mentor a few folks that are looking for guidance on best practices, tools, workflows, indexing, etc

For context, I run several pSEO sites, pulling in over 500k organic clicks/yr. Plus I'm always experimenting with new formats for SEO/GEO these days

Not asking for anything in return besides insight into how you think about it, as I'm be building something in this space soon

If this is you, DM me!

[Mac Martine @saasmakermac]

@AlexBoyd08 @RatheeJaisal @Substack Yep, I've been round trip from Substack -> Beehiiv -> Substack for similar reasons. Good platform and honestly better for many newsletters, but it's expensive and overkill if your newsletter isn't your business or a large part of it.

[Mac Martine @saasmakermac]

@arvidkahl @podscanfm @audiohook Congrats, Arvid!

[Mac Martine @saasmakermac]

@presentjake It does indeed, but I've solved much of that too, with an agent that can safely test most things in browser (as well as code tests) before and after deploy.

[Mac Martine @saasmakermac]

We shipped 267 PRs last week.

We're a team of two. Only one of us is technical. Together we run three profitable SaaS apps.

Last week, two of our products had zero support requests. The third had two.

We have fewer bug reports than ever. We ship more features in a week than we used to in five months. And the bugs we do have usually get caught before we deploy.

All of our development runs through a team of agents:

- One writes the tickets, with thorough detail and acceptance criteria.
- One builds it.
- One reviews the code.
- One tests it before deployment.
- One tests it again after deployment.

I didn't look at a single line of code last week.

We're moving faster than ever. We're turning around customer requests faster than ever.

Building product has never been more fun.

[Mac Martine @saasmakermac]

@marcelfahle @suno @runwayml @AnthropicAI @boldvid Yoo, they're finally getting good

[Mac Martine @saasmakermac]

DemandBird is now on the X Developer Exhibit.

It's social media for agencies: every client, every channel, one place.

Separate workspaces per client, drafts in each client's voice, client approval before anything goes live, and X analytics that show what's working.

https://t.co/46nVAy8gSO

[Mac Martine @saasmakermac]

You guys, Jev just Jevved.

[Mac Martine @saasmakermac]

@quatermain32 @marcelfahle @AmpCode @humanlayer_dev @coderabbitai What's the benefit of this over pointing it at my repo and my docs?

[Mac Martine @saasmakermac]

@coreyhainesco @marcelfahle ?

[Fed 🐻 @foliofed]

When I shut down access to @gummy_search one of the first things I did was make an alternatives page

Saw the search term "gummysearch alternative" spiking. Figured if anyone would profit from the shutdown, might as well be me

15-20k of affiliate revenue so far. Plus every Reddit founder in my DMs which has been kind of fun
https://t.co/jrUF2lbFVG

[Marcel Fahle @marcelfahle]

The almighty @saasmakermac shared his dev process with me yesterday.

Here's some of mine. Messy, constantly changing, but fun! Featuring @AmpCode @humanlayer_dev @coderabbitai and AL 🫡

Also probably outdated by the time this video is encoded.

[Mac Martine @saasmakermac]

@oleks_i Claude code and a system inspired by OpenAI's Symphony

[Mac Martine @saasmakermac]

It appears I've created an autonomous software factory.

These were all created automatically. They are all being implemented automatically, tested automatically, deployed automatically, and tested live on production automatically.

Good night.

[Mac Martine @saasmakermac]

@AlexBoyd08 That's jacked

[Mitchell Hashimoto @mitchellh]

I can’t stress enough how little an idea matters compared to the agency of the people executing the idea.

I have had the privilege of knowing and sometimes even working with some of the most successful people (by various metrics).

The difference between mediocre and excellent work and outcomes is predominantly one of agency.

In practice this means: they dont wait for things to happen to them they go out and make things happen for them.

They don’t wait for someone else to do something, for someone to teach them, for someone to give them the path, etc. They just go out and find a way to do it.

I think the single biggest superpower these people have is the realization/belief that the world around them is completely mutable. Most everything that happens is because a person made it happen.

I used to tell people to look around the room you’re sitting in. Look at everything. Every noun. It almost all exists because a person willed it into existence. Nothing is stopping you from doing the same.

I see people online all the time dismissing someone else’s success because “I had that idea first” or whatever. I mean… yeah? If so then the difference is… you. So a bit of a self own whenever I hear that.

Number one tip: act with agency.

[Mac Martine @saasmakermac]

Now they're trying to act all ethical and responsible.